Blizzard Reimagined 2025

Blizzard Reimagined 2025

What is Blizzard Reimagined?

Blizzard Reimagined is a professional development conference for tourism / destination marketing organizations (CVBs, chambers of commerce, regional tourism organizations, etc.) within Tennessee. Programming includes educational and networking opportunities. Join us February 11-12, 2025 at the Franklin Marriott Cool Springs! 

Programming/Agenda

Tuesday, February 11 (listed in Central Time)

Optional 10:00 - 12:00: Pre-Conference TDTD One-On-Ones *Appointment Required*
Members of TDTD will be available to meet with you one-on-one in 20 minute appointments related to the following topics: Grants, Welcome Centers, Marketing & Digital Strategy, Marketing Co-Ops, Social Media, Outreach & Initiatives, Communications & PR, Rural, Outdoor Tourism & Bill Dance Signature Lakes, Travel Trade SalesData & Research, and Commissioner Ezell.
Request your appointment by emailing Andi Grindley.
 Requests will be handled in the order received. 

12:00 - 1:30: Opening Lunch & Keynote - Maura Gast: "At the Table" or "On the Menu" - Where would YOU rather be?
The battle for relevance for Destination Organizations has never been more urgent than it is today. From state capitols to town halls, everyone is looking for dollars from every corner. And often, visitor-generated revenues become easy targets. In this session, Maura Gast will lead you through the history of our industry, how it influenced our growth as Destination Organizations, but also how we let ourselves lose sight of it along the 100+ year way. As she introduces her "Building Blocks" (often referred to as the industry's Circle of Life), she'll show how we can use that history and its lessons to get off the menu and back to the leadership table in community discussions. 

1:30 - 2:00: Break

2:00 - 3:30: Keynote Session - Derek Young: "Simplify Your Success!"
Leave this session inspired how to elevate your commitment, performance, and impact through a focus on legacy, heightened interpersonal skills, and greater self-care. 

3:30 - 3:45: Break

3:45 - 4:30: Session: Event Recruitment: "RFPs & Bids & Fees, Oh My!"
In this session, we'll discuss best practices for recruiting tourism events for your destination. Learn about the RFP and how to respond to fee and service requests that fit within your DMO's business. 

4:30 - 5:30: Reception with Vendors 
Join for a networking reception with participating vendors to learn about their products, programs and services. 

6:15 - 7:30: Dinner & TN Dept. of Tourist Development Updates with Commissioner Ezell

Wednesday, February 12

8:00: Breakfast available

8:15 - 9:00: Session: TN's Outdoor Recreation Economy & Opportunities

9:00 - 9:15: Break

9:15 - 10:00: Session: Data & Research Tools at Your Fingertips!

10:00 - 10:15: Break

10:15 - 11:00: Session: Defining & Celebrating Success in Your Destination

11:00: Closing Remarks

Attire

Blizzard Reimagined is a conference for casual attire, so feel free to join us in jeans and your favorite destination swag! 

Questions?

Due to some limitations with ARPA reimbursement, please contact Andi Grindley if you have any related questions. 

For questions not answered here, please contact Zach Ledbetter.

Speakers
Melanie Beauchamp
Melanie Beauchamp Headshot
Josh Gibson
Josh Gibson Headshot
Commissioner Mark Ezell
Mark Ezell Headshot