Global Partnership Travel South USA is the official regional destination marketing organization for the southern United States. The nonprofit organization promotes travel to and within its member states of Tennessee, Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Virginia, and West Virginia. Through collaborative marketing tactics and shared expenses, participating states in the Travel South Global Partnership Program are able to extend their reach and have in-country promotional efforts on a year-round basis. Their focus is targeting travel trade and media in Australia, Brazil, China, and Italy.