Travel Trade
The Tour Starts Here
Everything you need to help your clients plan a trip to Tennessee.
Tennessee Tourism is dedicated to helping domestic and international travel operators, receptives and advisors discover the best places to visit here. Through educational tools, first-hand experiences and valuable business connections, we empower our travel partners to successfully market Tennessee to their clients, whatever their interests may be.
Tour Planning Tools: Itineraries & Assets
Plan, promote, and sell Tennessee travel experiences with ready-to-use resources for travel trade professionals.
Promotional Resource Digital Asset Manager (DAM) Library
Group Travel Planner
Domestic Group Profile Sheets
International & Domestic Sales Funnel
Travel Trade Terminology & Glossary
New to working with tour operators or building group itineraries in Tennessee? Use this quick reference guide to navigate common industry terms, rate structures, and booking definitions.
Organize travel services and provide them as packaged tours. They make arrangements and contracts with hoteliers, airlines, attractions and other suppliers, and then promote and sell those assembled travel packages.
A local tour operator that specializes in tourism experiences and manages products and services for incoming visitors, most often booked through international tour operators. Receptive operators play an important role in the packaged travel industry. When a tour operator is planning an itinerary in a market they are unfamiliar with, they seek the expert cooperation of a receptive tour operator. They usually receive a discount from accommodations, transportation companies and attractions and pass on a percentage of that discount to the tour operator.
Arranges travel for individuals or groups. Travel agents may be generalists or specialists (cruise, adventure travel, conventions and meetings.) The agents may receive a commission from the accommodations, transportation companies and attractions for coordinating the booking of travel. They typically coordinate travel for their customers at the same or lower cost than if the customer booked the travel on his/her own.
A person who manages a group itinerary on behalf of the tour operator ensuring the program is carried out as described in the tour operator’s literature and sold to the traveler/consumer and who gives local practical information.
A person who guides visitors in the language of their choice and interprets the cultural and natural heritage of an area. This person normally possesses an area- specific qualification usually issued and/or recognized by the appropriate authority.
Destination Marketing Office — also known as CVB (Convention and Visitors Bureau) and usually refers to the official tourism office.
Short for familiarization tour which can be for the travel trade or media. For the travel trade, FAMs provide travel agents and tour operators the chance to experience destinations and attractions which helps sell the experience to their clients.
Have Questions?
Reach out to our Travel Trade specialists.
Margaret Fuqua
Director of Sales (For International)
Margaret.Fuqua@tn.gov
615-532-0484
Grace Frost
Sales Manager (For Domestic)
Grace.Frost@tn.gov
615-598-2884
Shelby McAuley
Communications and Sales Specialist
Shelby.Mcauley@tn.gov
615-879-8968
