About Tennessee Department of Tourist Development

$30.65 Billion: Direct Visitor Spending
191,522: Direct Jobs Generated
$3.15 Billion: Direct State & Local Tax Revenues
$84 Million: Travelers' Daily Spend

Tennessee tourism generated a record $30.6 billion in direct visitor spending and saw 144 million visitors to the state in 2023, according to newly released data from Tourism Economics and the Tennessee Department of Tourist Development. Tennessee’s direct visitor spending increased 6.2% in 2023. This follows two consecutive years of double-digit growth, driving Tennessee to a 125% recovery over 2019 pre-pandemic levels

The department also operates 16 Welcome Centers along the interstate highway system in Tennessee. Each of the Welcome Centers is equipped with a toll-free telephone system allowing travelers to make hotel, motel, and campground reservations anywhere in Tennessee, as well as free Wi-Fi.

TDTD Strategic Plan

The great news as we plan for the next four years is that tourism is thriving in Tennessee. As world-class investors in lodging, attractions and restaurants see the business opportunity in Tennessee – so do we. - Commissioner Mark Ezell

Mission
To increase the state’s economic viability and support the growth of tourism in all 95 counties by inspiring travel, developing programs and enhancing industry partnerships which drive job creation, tax revenue and new investments, thereby enriching the quality of life for every Tennessean.

Vision
To be the global music destination of choice; a diverse American experience offering family fun, outdoor adventure, live entertainment, sporting events, festivals and a showcase of craftsmanship at the crossroads of rich history, local cuisine and renowned scenic beauty.