- $22.02 Billion
- In Annual Economic Impact
- Jobs Generated for Tennesseans
- $1.81 Billion
- In State and Local Sales Tax Revenue
- 119.37 Million
- Domestic Person-Stays
In 2018, Tennessee tourism hit a record-high $22.02 billion in annual economic impact. Tourism generates 189,757 jobs for Tennesseans and produces $1.81 billion in state and local sales tax revenue. Travel to Tennessee topped 119.37 million person stays, up 5.1 percent from the previous year.
The department's marketing activities promote Tennessee to vacationers in the United States as well as internationally.
The department also operates 16 Welcome Centers along the interstate highway system in Tennessee. Each of the Welcome Centers is equipped with a toll-free telephone system allowing travelers to make hotel, motel, and campground reservations anywhere in Tennessee, as well as free Wi-Fi.
To increase the state’s economic viability and support the growth of tourism in all 95 counties by inspiring travel, developing programs and enhancing industry partnerships which drive job creation, tax revenue and new investments, thereby enriching the quality of life for every Tennessean.
The promise of Tennessee – the birthplace of the blues, bluegrass, country, gospel, soul, rockabilly and rock ‘n’ roll – is to be the global music destination of choice. To deliver an unparalleled experience of beauty, history, and family adventure, infused with music that creates a vacation that is the "Soundtrack of America. Made in Tennessee."
To be the global music destination of choice; a diverse American experience offering family fun, outdoor adventure, live entertainment, sporting events, festivals and a showcase of craftsmanship at the crossroads of rich history, local cuisine and renowned scenic beauty.