Research

Here’s a look at TDTD’s newest creative to jump-start travel to Tennessee. The campaign, “Now Playing,” will place Tennessee in more markets than ever with the addition of a number of new test markets this summer.

Here’s a look at the state of the industry impacted by the COVID-19 pandemic, the department’s initiatives and work to restore Tennessee’s economy.

Tennessee saw record-breaking economic impact numbers, travel spending and domestic person stays; marking a decade of consecutive growth before the Coronavirus pandemic hit. As the state’s second largest industry, travel and tourism are vital to restoring economic health and recovery.

Tennessee’s tourism industry is the second largest industry in the state. Learn about TDTD’s initiatives, partnership opportunities and resources for tourism industry professionals.

The study provides preliminary 2019 and 2018 estimates of domestic and international traveler expenditures in Tennessee, as well as the employment, payroll income, and federal, state and local tax revenue directly generated by these expenditures.

These snapshots provide facts about tourism as the state’s second-largest industry and a breakdown of tourism’s economic impact for each county. Highlights include how much each household in the county would have to pay if it were not for state and local taxes generated by tourism.