TDTD sponsors three to four travel writer FAMS per year, hosting 12-15 national and regional travel writers per FAM. These FAM trips are organized by Geiger & Associates with full support from the state’s PR team and local tourism partners.
The familiarization tours are scheduled during the spring and fall and are rotated among the regions. FAMS are held in each region every 18-24 months.
During FY2017, the travel writer FAMS resulted in 820 million media impressions and $3 million in advertising equivalency. Articles from the FAMS were published in Travel+Leisure, USA Today, The Boston Globe, and AARP among many others.
The 2018 FAMS will bring journalists to Chattanooga and Southeast Tennessee; the Tri-cities/Northeast Tennessee; Upper Cumberland and West Tennessee. Final dates are to be determined.