Partner community resources
Get featured on tnVacation.com with a partner card
Partner Cards help travelers discover the businesses, organizations and destinations that make Tennessee worth the trip. A Partner Card is a featured listing on TNVacation.com, Tennessee Tourism’s consumer website and provides high-level information about a business, organization or destination and can appear in relevant places throughout the site.
Does your business qualify?
Your business must meet all four requirements below to be considered for a Partner Card.
Meeting the basic requirements is the first step. Category fit and visitor appeal are also considered.
| Visitor-ready
Open to the public with regular, posted hours. | Licensed and compliant
Be fully licensed and in good standing with applicable state regulations. |
| Easy to find
Have a website or active social media page where visitors can find information or make a booking. | Appropriate for travelers
Be suitable for a general audience, including families and travelers of all ages. |
Category guidelines
We prioritize experiences that give travelers a reason to explore Tennessee. Browse your experience category to see if you’re eligible.
Almost Always Eligible: Museums, entertainment venues, tours, and agritourism.
The Rule: If a tourist would spend at least an hour at your location, you likely qualify.
We only feature accommodations that are destinations in themselves. Standard roadside chains or commuter hotels generally do not qualify. To be listed, your property should meet one of the following:
Resort Amenities: Offers on-site recreation (golf, waterparks, spas) or extensive grounds.
Historic or Boutique: A property with unique architecture, history, or distinct local design that may offer tours as part of the experience.
Unique Stays: Treehouses, glamping, houseboats, or themed suites.
Location: Located directly inside or adjacent to a major tourist attraction (e.g., a lodge within a State Park).
*TNVacation.com is not a directory of lodging. It is meant to inspire visits to Tennessee.
We feature culinary destinations that would inspire visitors to explore and have a culinary experience in Tennessee that they cannot find somewhere else.
We Look For: Locally owned restaurants, "Meat & Three" staples, historic eateries, breweries/distilleries, and chef-driven concepts.
We Do Not Include: National fast-food chains or standard franchise locations found in other states.
*TNVacation.com is not a directory of dining. It is meant to inspire visits to Tennessee.
We feature retail that offers a distinct Tennessee product or experience. Standard malls and national chains generally do not qualify unless they offer a flagship experience.
Local Artisans: Galleries or collectives selling Tennessee-made crafts, art, or goods.
Historic Shopping Districts: Defined downtown zones with a concentration of local boutiques.
Destination Retail: Stores that are attractions in themselves (e.g., massive outdoor outfitters, historic general stores, or factory tours).
Exclusions: Grocery stores, pharmacies, vape shops, standard strip malls, and national clothing chains found in other states.
The “Worth the drive” Test
If you are unsure if you qualify, ask this question: "Would a visitor drive 30 minutes out of their way specifically to experience my business?"
If YES: You are likely a great fit for a Partner Card.
If NO: We recommend you focus on local directories, as our audience is looking for unique travel experiences.
TAKE THE NEXT STEP
Please review the eligibility requirements for partner cards above before submitting a request. If your business qualifies, access the Request a New Partner Card form to submit your request to our team. Please note: changes are not immediate, but will be reflected in 5-7 business days.
Request a New Partner Card
If you’re not yet featured on TNVacation.com, request to do so with this application.
Update Existing Partner Card
To update your photos, description, or other details on your Partner Card, please access this form.
Have Questions?
Questions about eligibility, a unique destination or an existing Partner Card? Contact the Tennessee Tourism team at info@tnvacation.com, or contact a team member below.
Abby Norman
Marketing & Tourism Office Coordinator
Abby.Norman@tn.gov
615-761-4005
