Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails and @tnvacation Instagram Stories:

Instagram Story - TN Playcation Launch - deploys Oct. 2
Instagram Story - This or That Winter/Holiday Smokies Area - content due Oct. 1, deploys Oct. 16
Instagram Story - City Specific Fall Weekend Starter Pack - content due Oct. 11, deploys Oct. 26 

Consumer Email - Toy Catalog Launch - deploys Oct. 2
Consumer Email - Cozy Places to Stay - content due Oct. 9, deploys Oct. 17
Consumer Email - Fall Hikes - content due Oct. 17, deploys Oct. 26

Instagram Story - Like A Local Question - one-slide, no content needed, deploys Nov. 7
Instagram Story - This or That Winter/Holiday Memphis Area - content due Nov. 8, deploys Nov. 16
Instagram Story - This or That Winter/Holiday Nashville Area - content due Nov. 16, deploys Nov. 21
Instagram Story - Toy Catalog - Experiences as Gifts - deploys Nov. 24

Consumer Email - Winter Seasonal - content due Nov. 3, deploys Nov. 7
Consumer Email - Toy Catalog - deploys Nov. 15 
Consumer Email - Winter Stories - content due Nov. 3, deploys Nov. 21
Consumer Email - This or That Winter/Holiday Memphis Area - content due Nov. 8, deploys Nov. 30

Instagram Story - Best Locations for Holiday Card Pictures - content due Nov. 17, deploys Dec. 5
Instagram Story - Winter Cozy Places to Stay - content due Dec. 1, deploys Dec. 14
Instagram Story - Wellness in TN - content due Dec. 5, deploys Dec. 19


Consumer Email - Toy Catalog - deploys Dec. 6 
Consumer Email - What's New in 2014 - content due Nov. 20, deploys Dec. 12
Consumer Email - Holiday Lights in TN - content due Nov. 28, deploys Dec. 14
Consumer Email - This or That Winter/Holiday in Nashville Area - content due Nov. 29, deploys Dec. 19

Helpful Contacts