Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails and @tnvacation Instagram Stories:

Instagram Story - Winter Cozy Places to Stay - content due Dec. 1, deploys Dec. 14
Instagram Story - Wellness in TN - content due Dec. 5, deploys Dec. 19

Consumer Email - Toy Catalog - deploys Dec. 6 
Consumer Email - What's New in 2024 - content due Nov. 20, deploys Dec. 12
Consumer Email - Holiday Lights in TN - content due Nov. 28, deploys Dec. 14
Consumer Email - This or That Winter/Holiday in Nashville Area - content due Nov. 29, deploys Dec. 19

Instagram Story - 10 Events Worth Traveling to Tennessee for in 2024, deploys Jan. 9
Instagram Story - Vacation Guide Launch - deploys Jan. 10
Instagram Story - Dry January - Where to Celebrate in Knoxville - content due Jan. 3, deploys Jan. 16
Instagram Story - Tennessee Songwriters Week #1, deploys Jan. 23
Instagram Story - Getting a Head Start on Spring Break Planning - content due Jan. 12, deploys Jan. 25
Instagram Story - Accessible Winter Activities - content due Jan. 17, deploys Jan. 30

Consumer Email - 2024 Vacation Guide Launch, deploys Jan. 17
Consumer Email - What's New 2024 - content due Jan. 2, deploys Jan. 23
Consumer Email - Tennessee Songwriters Week #1 - deploys Jan. 30
Consumer Email - This or That Winter/Holiday Memphis Area - content due Nov. 8, deploys Nov. 30

Instagram Story - Tennessee Songwriters Week #2, deploys Feb. 1
Instagram Story - Celebrate Lunar New Year in Nashville - content due Jan. 24, deploys Feb. 6
Instagram Story - Tennessee Songwriters Week #3, deploys Feb. 8
Instagram Story - Romantic Getaways in the Smokies - content due Jan. 31, deploys Feb. 13
Instagram Story - Observing Black History Month in TN - content due Feb. 2, deploys Feb. 15
Instagram Story - Micro Food Moments in Memphis - content due Feb. 14, deploys Feb. 27

Consumer Email - Tennessee Songwriters Week #2, deploys Feb. 6
Consumer Email - Vacation Guide Tastemakers - deploys Feb. 8
Consumer Email - Tennessee Brand Email - deploys Feb. 20
Consumer Email - This or That Winter/Holiday Memphis Area - content due Nov. 8, deploys Nov. 30

Instagram Story - 2024 Must-See Music Festivals Starter Pack - content due Feb. 21, deploys March 5
Instagram Story - Celebrating the Arrival of Spring - content due Feb. 28, deploys March 12
Instagram Story - March Madness 2024 - content due March 6, deploys March 19
Instagram Story - Resorts in TN to Connect with Nature - content due March 13, deploys March 26

Consumer Email - Micro Food Trends by Neighborhoods - content due Feb. 15, deploys March 5
Consumer Email - Tennessee Brand Email - deploys March 14
Consumer Email - Spring Planning - content due Feb. 29, deploys March 19

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