Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails and @tnvacation Instagram Stories:

Instagram Reel, Article, Facebook (FB) and Pinterest posts - What's Your Travel Personality? - Content due Dec. 30, deploys Jan. 2
Instagram Carousel, FB Carousel, X/Threads Post - Celebrating Elvis' 90th Birthday - deploys Jan. 8
2025 Vacation Guide Launch - deploys Jan. 14
Instagram Reel + Article + FB/Pinterest/X/Threads Post - Budget-Friendly Small Towns - content due Jan. 9, deploys Jan. 16
Instagram + FB Post - deploys Jan. 20
Instagram Carousel, FB Post - Cozy Historic Places - content due Jan. 14, deploys Jan. 21
Instagram Reel - Lunar New Year in Nashville - deploys Jan. 29

Consumer Email - Budget-Friendly Mid-Sized Cities - content due Dec. 30, deploys Jan. 7
Consumer Email - Vacation Guide Launch - deploys Jan. 14
Consumer Email - Winter Getaways - content due Jan. 9, deploys Jan. 14

Instagram Carousel, FB/X/Threads Post - Celebrating Black-owned Businesses in TN - content due Jan. 25, deploys Feb. 3
Instagram Reel, FB/X/Threads Post - Major Sports in Tennessee - photos/videos due Jan. 23, deploys Feb. 6
Instagram Carousel, FB Post - Valentine's Day for Friends - content due Jan. 30, deploys Feb. 7
Instagram Reel, Stories FB Post - Combatting Winter Fatigue - content due Feb. 7, deploys Feb. 17
Instagram Reel, Article, FB Post - Tea Rooms in TN - content due Feb. 11, deploys Feb. 21
Instagram Reel, FB/X/Threads/Pinterest Post - 2025 Spring Break Planning - content due Feb. 14, deploys Feb. 25
Instagram Stories + FB Post - Caving in TN - content due Feb. 18, deploys Feb. 28

Consumer Email - Diversity of Tennessee's Music Genres (venues, museums, etc.) - content due Jan. 25, deploys Feb. 3
Consumer Email - Tennessee Songwriters Week - deploys Feb. 5
Consumer Email - Vacation Guide #2 - deploys Feb. 11
Consumer Email - Caving in TN - content due Feb. 6, deploys Feb. 18

Instagram Reel, FB/X/Threads Post - Family-Friendly Animal Encounters - content due Feb. 18, deploys March 3
Instagram Reel, FB/X/Threads Post - International Women's Day: Spotlight A Tennessee Chef (TDTD will pick 1 chef to feature) - suggestions due Feb. 21, deploys March 7
Instagram Stories, FB/X/Threads Post - St. Patrick's Day Celebrations in TN - content due March 5, deploys March 13
Instagram/Facebook In-feed Carousel, Pinterest Pin - The Urban Spring Break - content due March 8, deploys March 18
Instagram Reel, Article, FB/Pinterest Post - BBQ in TN - content due March 11, deploys March 21
Instagram/FB Carousel, X/Threads Post, Pinterest Pin, Article - Life Hacks: Family Vacation Edition - content due March 17, deploys March 26

Consumer Email - Big Anniversaries in TN - content due Feb. 25, deploys March 11 
Consumer Email - Knoxville Live Music Restaurants - content due March 8, deploys March 18
Consumer Email - Summer Festivals - content due March 17, deploys March 27

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