Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails and @tnvacation Instagram Stories:

Instagram Reel - Football in Tennessee - Knoxville - Influencer Partnership
Instagram Carousel - Fall Foliage - Deploys Oct. 7
Instagram Reel - Fall Fandom in TN (Agritourism) - Content due Oct. 8, deploys Oct .15
Instagram Reel + Article - Early Winter Culinary Preview - Nashville, deploys Oct. 23
Instagram Reel - Haunting Tourism - content due Oct. 22, deploys Oct. 28
Instagram Story - Halloween Costume UGC - content due Oct. 25-28, deploys Oct. 31

Consumer Email - Haunted Places - Article content due Oct. 8, deploys Oct. 10
Consumer Email - Fall Foliage - Article content due Oct. 13, deploys Oct. 15  
Consumer Email - Comfort Foods - Article content due Oct. 22, deploys Oct. 24

Instagram Post - American Indian Heritage Month - Content due Oct. 28, deploys Nov. 1
Instagram Reel + Article - Cozy Places in TN - Content due Nov. 3, deploys Nov. 8
Instagram Post + Article - Veteran's Day Celebrations and Discounts - Content due Nov. 4, deploys Nov. 11
Instagram/Facebook In-feed Carousel - Thanksgiving Event Roundup - Content due Nov. 7, deploys Nov. 13
Instagram/Facebook Carousel + Article - Outdoor Christmas Markets - Content due Nov. 10, deploys Nov. 18
Instagram Carousel + Article - Holiday Travel Hacks / Budget-Friendly Travel - Content due Nov. 14; deploys Nov. 22
Instagram Reel + Article - Friendsgiving in TN - Content due Nov. 19, deploys Nov. 26

Consumer Email - Wellness Getaways - Article content due Oct. 23, deploys Nov. 7
Consumer Email - 12 Days of Christmas - Article content due Oct. 29, deploys Nov. 12 
Consumer Email - Holiday Lights - Article content due Nov. 6, deploys Nov. 21

Instagram Story - Winter Getaways Cabins/AirBnBs - Content due Nov. 20, deploys Dec. 3
Instagram/Facebook Carousel - Holiday Restaurants - Content due Nov. 23, deploys Dec. 5
Instagram/Facebook Carousel - Restaurant Week 2025 Preview - Content due Dec. 10, deploys Dec. 17
Instagram Reel - What's New in TN 2025 - Content due Dec. 11, deploys Dec. 19
Instagram Story - Happy Holidays - Content due Dec. 14, deploys Dec. 24
Instagram/Facebook Reel - 2024 Year in Review - Content due Dec. 14, deploys Dec. 27
Instagram/Facebook Story - 2025 Travel Resolutions (Budget travel, luxury travel, outdoor, culinary, etc.) - Content due Dec. 15, deploys Dec. 30

Consumer Email - 2025 Vacation Planning - Article content due Nov. 18, deploys Dec. 5
Consumer Email - Cozy Places in TN - Article content due Nov. 20, deploys Dec. 10
Consumer Email - Winter Travel Inspiration - Article content due Dec. 4, deploys Dec. 29

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