Research
Data-driven. Human-focused.
Numbers and stats that help answer the who, what, where, when, and most importantly why.
The Tennessee Department of Tourism Development’s goal is to get more people visiting more destinations across the state. This helps drive economic impact, job creation and tax revenue across all 95 counties. To see our department’s direct impact in any given year, please download our current or historical reports.
Interactive data platformS
Access real-time travel insights, hotel performance metrics (STR data), direct spending and seasonal trends.
Zartico Dashboard
Spending insights for cities and counties.
Tourism Economics Dashboard
Year-over-year spending sorted by category.
Interactive data platformS
Access real-time travel insights, hotel performance metrics (STR data), direct spending and seasonal trends.