Monochromatic blue landscape of misty mountain ridges framed by silhouetted tree branches.

Research

Data-driven. Human-focused.

Numbers and stats that help answer the who, what, where, when, and most importantly why.

The Tennessee Department of Tourism Development’s goal is to get more people visiting more destinations across the state. This helps drive economic impact, job creation and tax revenue across all 95 counties. To see our department’s direct impact in any given year, please download our current or historical reports.

Interactive data platformS


Access real-time travel insights, hotel performance metrics (STR data), direct spending and seasonal trends.

Zartico Dashboard

Spending insights for cities and counties.

Zartico Dashboard

Tourism Economics Dashboard

Year-over-year spending sorted by category.

Tourism Economics Dashboard

Interactive data platformS


Access real-time travel insights, hotel performance metrics (STR data), direct spending and seasonal trends.

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Visitor Profiles

Discover who’s visiting Tennessee and how you can reach them.

Browns Creek Lake in West Tennessee

County & Regional Snapshots

 Localized, one-page, economic impact summaries tailored specifically to your county or region.

Need More Specific Research?

Our dedicated research and analytics team supports local DMOs, economic development boards, researchers and media partners with custom data pulls and tailored reporting.