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Advertising Opportunities

Access tools, resources and advertising opportunities designed to help Tennessee
tourism partners reach more travelers, extend their marketing budgets and inspire
guests to explore the state.

AMPLIFY YOUR REACH WITH CO-OPS

When Tennessee tourism partners work together, every advertising dollar can go further. The annual Advertising Co-op Program allows partners to build on our media investments and receive discounted advertising rates from select vendors. By bringing DMOs, the state and attractions together, the program gives Tennessee a stronger, more impactful presence in key markets.

Each opportunity includes campaign management, reporting and vendor support, including matching funds from the Tennessee Department of Tourism Development, discounted rates or sometimes both. The co-op program below will be offered through June, 2027.

Co-Op Program

Co-Op Program

Webinar Videos

Webinar Videos
Tennessee Tourism marketing materials displaying an Instagram post on a smartphone with a 'Yeah, It's Real' photo authenticity seal, alongside an email newsletter promoting summer travel, festival lineups, and the 2026 vacation guide

Social Media & Consumer Email Content calendar

Explore this quarter’s social and email opportunities. 

Inspire your guests

Inspire your guests with Tennessee inspiration with the TN Vacation Guide. Full of insider tips and favorites, it’s everything they need to know about Tennessee travel in one book.

Image showing the 2026 Tennessee Vacation Guide covering with Dolly Parton.

TENNESSEE VACATION GUIDE Media Kit

Get the word out about your TN destination by submitting materials to The Vacation Guide Team.