Work session planning initiative is offered to county leaders and tourism partners in rural counties to assist in the creation of planning documents to guide tourism efforts. The work sessions offer a guided discussion focused on tourism marketing and development opportunities, and includes follow-up planning documents and materials, as well as ongoing support.

This Educational Training Program offers rural partners the opportunity to conduct a Google or Tripadvisor audit analysis for tourism assets in their community. Hands-on training is provided to enhance Google listings and photography, with the goal of increasing visitation through data accuracy and completeness through Google.

In partnership with Odinn Media, this program provides writing and photography to DMOs as a part of our new Rural Itinerary Program. One key goal of the program will be the integration of regional travel and a non-competitive approach to promoting tourism to a destination.

This technical assistance program is centered around the brand development needs for our rural counties. The program is designed to assist our communities in developing a tourism brand, including logo development and ad campaign concepts. This destination branding starter kit will be provided by Chandlerthinks.

In collaboration with Main Street Mentor, the program provides rural communities with a custom tourism-focused website, along with the training needed to update and manage the site. The goal of the program is twofold: first, to create a valuable digital asset that will enhance your marketing efforts, and second, to equip you with the skills to maintain the website independently, reducing reliance on costly website management contracts.

To assist rural county stakeholders in effectively utilizing their libraries of photography and video clips, Designsensory, in partnership with the Tennessee Department of Tourist Development (TDTD), has developed a tiered-learning program. This initiative is designed to empower rural counties with the tools, training, and content necessary to enhance their social media presence and effectively promote tourism. By leveraging curated photography and video assets, the program provides structured guidance to help rural counties at varying levels of social media experience. Rural counties may choose to participate in one, two or all three phases based on their needs.

NEW! TDTD is bringing the Tennessee Tourism Playbook and Program to you! It’s designed to empower you — our local destination marketing organizations and community leaders—with the foundational knowledge, funding and strategic tools you need to build and grow a thriving tourism economy right in your own backyard.