A red-toned view of people on a lake dock and a small motorboat surrounded by cypress trees at sunset.

Our Programs

Our Current Lineup

Discover the state’s programs to see which one is right for you.

Our specialized programs are designed to help you leverage statewide marketing campaigns, access grant funding, increase visitor spending and spotlight your area’s cultural, historical and natural assets. Explore the initiatives below to see how we help shine a spotlight on local businesses.

Cyclists riding along a winding rural road in scenic green hills, overlaid with a white state-shaped logo reading 'BIKE TN'.

Bike TN

Attracting cycling enthusiasts one local road, gravel and mountain biking route at a time.

Visit Bike Tennessee
Aerial view of a blue lake winding through dense green forested hills, with text reading 'Bill Dance SIGNATURE LAKES'.

Bill Dance

Connecting anglers to world-class bass fishing in Tennessee lakes.


Explore Bill Dance
Circular white logo for 'U.S. CIVIL RIGHTS TRAIL' overlaid on a sepia-toned historic photograph of civil rights marchers carrying 'I AM A MAN' signs.

Civil Rights Trail

Detailing the pivotal roles our historic landmarks played in the Civil Rights Movement.

See program details
A dark red background collage of vintage music signs and guitars, centered with the guitar-pick-shaped "TENNESSEE MUSIC PATHWAYS" logo.

Music Pathways

Showcasing Tennessee’s musical heritage through local stories, legendary artists and historic venues.

See program details
A scenic country road winding through green hills with distant cyclists, overlaid with bold white text reading "RURAL TOURISM".

Rural Tourism

Access grants, resources, and support designed to drive tourism in rural counties.

See program details
A female musician singing and playing guitar on stage, overlaid with text reading "TENNESSEE SONGWRITERS MONTH".

Songwriters Month

Statewide competition that features up-and-coming musicians at local venues.

See program details
Architectural rendering of the Tennessee Sports Hall of Fame interior, featuring visitors exploring exhibit rooms with sports memorabilia display cases, low black seating cubes, and a large orange wall labeled "Haslam Family Hall of Fame Room."

Tennessee Sports Hall of Fame

Engaging exhibits that honor local sports legends and historic achievements.

See program details
A red convertible driving along a scenic country road with mountains in the background, overlaid with the "DISCOVER TENNESSEE TRAILS & BYWAYS" logo.

Trails & Byways

16 scenic driving itineraries full of local stops worth stopping for.


See program details
A Civil War cannon on a grassy cemetery field with headstones, overlaid with the white circular "CIVIL WAR TRAILS" logo

Civil War Trail

Connecting visitors to the Civil War history that helped shape our country’s future.

See program details

Let’s Get Started

To get involved with any of our existing programs, click on any of the above links. For more direct assistance, please contact your regional division manager.

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