Tennessee Tourism Launches Real-Time Advertising Campaign to Jumpstart Smoky Mountain Vacation Planning

SEVIER COUNTY, Tenn. – The Tennessee Department of Tourist Development this week embarks on a first-of-its-kind campaign to capture and promote a Smoky Mountain family vacation to travelers in Atlanta, East Tennessee’s largest feeder market.

The campaign, entitled, “It’s a Great Day to Be in the Smokies,” jumpstarts the spring and summer travel season for Sevier County, showcasing the Smokies are open for business and dispelling perceptions to the contrary.  

Atlanta-based celebrity journalist and blogger Anna Liesemeyer, her husband Gabe and their five small children embarked on a four-day adventure at well-known Sevier County destinations and attractions including Gatlinburg, Pigeon Forge, Sevierville and Great Smoky Mountains National Park. A film crew is documenting the family vacation and editing a series of 60 and 30-second television commercials to air each evening on Atlanta ABC-TV affiliate station WSB.

The Liesemeyer’s family vacation videos and special behind-the-scenes footage will also appear on Tennessee Tourism’s Facebook and Instagram pages, as well as on Liesemeyer’s In Honor of Design blog and her own Facebook and Instagram pages.

“Sevier County and the Great Smoky Mountains are a fantastic destination for a family vacation and we want folks in Atlanta and around the country to know that the hospitality of our “mountain tough” Sevier Countians is unmatched anywhere in the world,” said Commissioner Kevin Triplett, Tennessee Department of Tourist Development. “This innovative approach to present vacation footage in nearly real-time, it is clear that every day is a great day in the Smokies, and there’s never been a better time to enjoy all the Tennessee Smoky Mountains have to offer.”