TDTD’s “Kid Reviewed” campaign was recently recognized with its first prestigious Gold Lion in the Creative Data—Data-Enhanced Creativity category at the Cannes Lion International Festival of Creativity 2021, which was held virtually from Cannes, France June 21-25, 2021.
The Laugh Tracker marks the fourth time in six years TDTD, in partnership with its advertising agency of record, VMLY&R, has won at the international competition.
The “Kid Reviewed” Laugh Tracker appeared at popular family destinations across Tennessee, including Dollywood in Pigeon Forge, Discovery Park of America in Union City, Children’s Museum of Memphis, the Nashville Zoo, Tennessee Aquarium in Chattanooga and Hands On! Discovery Center in Gray. More than 200 children have warn the Laugh tracker for over 450 hours at attractions across Tennessee. The device recorded more than 36,000 laughs – an average of 1.3 laugher per minute. Recorded reviews from the experts themselves, kids, can be found on www.kidreviewedtn.com to let families know they can choose a particular attraction with confidence.