“The Soundtrack of America. Made in Tennessee.” was on full display in Berlin, London, Glasgow and Dublin for the Country 2 Country concert series March 2-10.
At the inaugural Country 2 Country Berlin, TDTD and Tennessee’s German in-market representatives from Textransfer Communications worked with media and had a consumer-focused booth promoting travel in Tennessee March 2-3. A photo gallery by photographer Raphael Tenschert of Tennessee attractions was also on display at the Verti Music Hall and consumer booth.
Tennessee was featured in the Town Square during Country 2 Country London at the O2 March 8-10. With support from Brand USA, Opry Enterprises, Bon Voyage and Tennessee United Kingdom in-market representatives from TTM, British country music fans enjoyed autograph signings and impromptu Opry stage photos.
Fans at the London festival, could also win a trip to Nashville that included direct flights with British Airways from London to Nashville, tickets to the Grand Ole Opry and rooms at the Gaylord Opryland Resort sponsored by Opry Enterprises and British Airways.
Platinum Travel at Country 2 Country Dublin and Barrhead Travel at Country 2 Country Glasgow provided support in the Tennessee booths and featured travel offerings to Tennessee.