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“The Soundtrack of America. Made in Tennessee.” was on full display across from the main stage of Town Square during Country 2 Country music festival March 9-11 at the O2 in London.
With support from Brand USA, Country Music Association, Nashville CVC and Tennessee in-market representatives from Lofthouse, British country music fans enjoyed autograph signings, Opry stage photos and a virtual reality experience of being on stage at CMA Fest. The booth was staffed by tour operator partners from Bon Voyage and New Market Holidays who offered fans chances to win a trip to Tennessee.
Fans at the London festival, as well as those attending C2C in Dublin and Glasgow, could also win an Ultimate CMA Fest Holiday in Nashville that included direct flights on the new British Airways flight from London to Nashville and rooms at Hayes Street Hotel.
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