Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation social media content and TNVacation.com articles

Quarterly content strategy for TNVacation website, emails and social media

In-Feed Post on Instagram, Facebook and X, Pinterest Pin, Article - Life Hacks: Family Vacation Edition - content due March 17, deploys March 26

 

Consumer Email - Summer Festivals - content due March 17, deploys March 27

Instagram Reel & YouTube Short, TNVacation.com Article, Pinterest Pin - Waterfalls for All: Upper Cumberland - content due March 25-26, deploys April 3

Instagram Reel & YouTube Short, TNVacation.com Article, Pinterest Pin - Spring Fling in TN: Botanical Garden Special Programming in TN - content due March 28-31, deploys April 8

Instagram Reel & YouTube Short, TNVacation.com Article, Pinterest Pin - Castlecore Experiences like Renaissance festivals and attractions, castle tours, Medieval boutiques, and overview of Ancient Lore Village - content due April 1-2, deploys April 10

Instagram Carousel - Summer Preview in Chattanooga - content due April 7-8, deploys April 15

Instagram & YouTube Short, TNVacation.com Article, Pinterest Pin - Farm Tours in TN - content due April 7-8, deploys April 18

In-Feed Post on Instagram, Facebook and X - Regenerative Tourism - content due April 15-16, deploys April 22

Instagram Reel & YouTube Short - Birding in Tennessee - content due April 21-22, deploys April 25

 

Consumer Email - Solo Travel Inspiration - content due March 18-19, deploys April 8

Consumer Email - Kid-Friendly Attractions - content due March 28, deploys April 17

Consumer Email - Tennessee Music Festivals - content due April 8-9, deploys April 28

Instagram Reel & YouTube Short, TNVacation.com Article, Pinterest Pin - Wellness Getaways for Mother's Day - content due April 21-22, deploys May 1

Instagram Reel & YouTube Short - Upcoming Music Festivals will feature a list of statewide music festivals happening this summer from May 8-Sept. 21, 2025 - content due April 28, deploys May 8

In-Feed Post Instagram, Facebook and X, TNVacation.com Article - Petcations - content due May 1-2, deploys May 12

Instagram Reel - Elevated Airport Experiences in TN - content due May 7, deploys May 15

Instagram Reel, TNVacation.com Article, Pinterest Pin - Castle Places to Stay - content due May 19-20, deploys May 29

 

Consumer Email - Small Town Day Trips from Nashville - content due April 16, deploys May 6

Consumer Email - 10 Things to Do in Memphis - content due May 1, deploys May 15

Consumer Email - Summer Travel Inspiration - content due May 5, deploys May 27

In-Feed Post on Instagram, Facebook and X - Celebrating Black Music Appreciation Month - content due May 24, deploys June 3

Instagram Reel & YouTube Short - New Family-Friendly Attractions in TN - content due May 29, deploys June 5

Instagram Reel & YouTube Short - Summer Bucket List Travel highlighting unique experiences like Graceland's King for a Day, Southall's culinary experiences, skydiving and more - content due June 5, deploys June 12

In-Feed Post on Instagram, Facebook and X, TNVacation.com Article, Pinterest Pin - Stargazing Travel Experiences - content due June 9, deploys June 17

In-Feed Post on Instagram, Facebook and X, TNVacation.com Article - Tennessee Film Locations - content due June 12, deploys June 23

Instagram Reel, TNVacation.com Article, Pinterest Pin - Calmcations featuring places for a digital detoxcontent due June 18, deploys June 26

In-Feed Post on Instagram, Facebook and X, TNVacation.com Article, Pinterest Pin - Logistics of a Petcation: pet-friendly parks, hotels, hiking trails, rest stops and more - content due June 20, deploys June 29

 

Consumer Email - TN Summer Food Guide: Patios & Rooftops - content due May 14, deploys June 5

Consumer Email - Nighttime Travel Experiences - content due May 28, deploys June 17

Consumer Email - 2-Day Trips for Multi-Generational Travel - content due June 3, deploys June 24

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