Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation social media content and TNVacation.com articles

July 2026 Strategy


SOCIAL MEDIA
 

America 250 TDTD Project - Civil Rights

  • Channels: Facebook/Instagram Reel
  • Deploys July 15

Dunbar Cave Spotlight

  • Channels: Facebook Static Image post, Instagram Carousel, Pinterest Pin
  • Highlighting Dunbar Cave State Park, a perfect place to cool off in the summer.
  • Using Dunbar as an entryway to further promote Tennessee as a cave-dense state, driving viewers to our Linktree article
  • Deploys July 16

Beaches in Tennessee

  • Channels: Facebook Reel, Instagram Reel
  • Capture content of Tennessee beaches for future social media use
  • Deploys July 18

America250 TDTD Project - Food

  • Channels: Facebook/Instagram Reel
  • Deploys July 22

Mocktails in Chattanooga

  • Channels: Facebook Multi-Image Post, Instagram Reel, YouTube Short
  • Leaning into the growing alcohol-free travel trend to promote places to get mocktails in Chattanooga
  • Using Chattanooga Mocktails as an entryway to further promote Tennessee mocktail places, driving viewers to our Linktree article
  • Deploys July 23

America250 TDTD Project - Oak Ridge

  • Deploys July 29

Boat River Travel

  • Channels: Facebook Multi-Image Post, Instagram Carousel, Pinterest Pin
  • Highlighting river boats and cruises in Tennessee as a spin on the car-free travel trend 
  • A new article will be created for TNVacation.com to highlight even more cruises available in Tennessee
  • July 30

America250 TDTD Project - Hermitage Hotel

  • Deploys July 31

EMAILS

Hidden Kayaking Spots 

Mocktails in Chattanooga

August 2026 Strategy

 

SOCIAL MEDIA
 

PBR Teams: Stampede Days

  • Channels: Facebook static image post, Instagram reel, YouTube Short
  • Promoting Nashville's PBR rodeo in Bridgestone, featuring Nashville's home team, The Stampede
  • Highlighting Tennessee cowboy culture - trendy in 2026 - in an authentic Nashville way
  • Content live Aug. 4

Sparta Dark Sky Tourism

  • Channels: Facebook static image post, Instagram carousel, Pinterest Pin
  • Promoting Tennessee's darkest skies in Sparta at a time where noctourism - night-time experiences like stargazing - is growing in travel
  • Highlighting Tennessee's certified DarkSky International places
  • Driving viewers to our Linktree article
  • Content due Aug. 6
  • Content live Aug. 8

FedEx Golf Tournament

  • Channels: Facebook static image post, Instagram Stories series
  • Promoting the annual FedEx St. Jude Golf Tournament in Memphis Aug. 12-16 as a destination for golf lovers
  • Using the event as a lead-in for golf lovers to consider playing golf in Memphis/West Tennessee/around the state
  • Content due Aug. 5
  • Content live Aug 10

Dog-Friendly  Road Trip 

  • Channels: Facebook reel, Instagram reel, Stories 
  • Feature must-visit, dog-friendly stops featuring culture, culinary and the outdoors for the perfect Tennessee road trip
  • Content due Aug. 6
  • Content live Aug. 11

Movie Drive-In Vlog

  • Channels: Facebook reel, Instagram reel, IG Stories, YouTube Short
  • Spotlighting Tennessee's unique and thriving drive-in movie theaters as a must experience
  • We're telling the story through an engaging vlog-style video to invite the audience to experience it first-hand
  • Featuring nearby shops, restaurants, etc. before experiencing the drive-in
  • Utlizing IG Stories to promote additional drive-in theaters around the state
  • Will drive viewers to our new Linktree article
  • Content for article and IG Stories due July 31
  • Content live Aug. 18

Mural Stop Round up

  • Channels: Facebook multi-image post, Instagram carousel
  • Highlighting murals featured on welcome centers and any new murals created across the state
  • Will drive viewers to our Linktree article
  • Content due Aug. 17
  • Content live Aug. 22

Spotlight: Bristol Motor Speedway's Bass Pro Shops Night Race

  • Channels: Facebook static image post, Instagram static image or carousel
  • Promoting the upcoming night race at Bristol Sept. 17-19, including the pre-race concerts and events beyond the track, to encourage people to plan to attend and spend the weekend in Bristol
  • Content live Aug. 29

EMAILS

Boat River Tours

Dog-Friendly Road Trips

Fall Festivals

September 2026 Strategy


SOCIAL MEDIA
 

International Color Blindness Awareness Month: Tennessee's Vibrant Colors

  • Channels: Facebook static image post, Instagram reel, YouTube Short, Pinterest pin
  • Highlighting Tennessee's efforts to make the outdoors inclusive to people who are colorblind by featuring colorblind viewfinders across the state
  • Content live Sept. 1

Long Island Iced Tea Trail

  • Channels: Instagram reel, Facebook static image post, Pinterest pin
  • Highlighting the world-famous Long Island Iced Tea got its start in Kingsport and will spotlight stops on the Kingsport Long Island Iced Tea Trail
  • Content due Aug. 30
  • Content live Sept. 5

Spend a Day in Sparta

  • Channels: Facebook static image post, Instagram carousel, Pinterest pin
  • A continuation of the Sparta spotlight from last month. This time highlighting a day in Sparta featuring waterfalls, bluegrass, local restaurants, shopping and more
  • Content due Sept. 2
  • Content live Sept. 10

Off the Beaten Path: Smithville

  • Channels: Facebook multi-image post, Instagram carousel, Instagram Stories
  • Highlighting how to spend a day in Smithville on a budget
  • Will highlight the town's close proximity to Nashville, making it an ideal location for a day trip from the city
  • Content live Sept. 15

"What Can I Get for This" - Dollywood Edition

  • Channels: Facebook reel, Instagram reel, YouTube Short
  • Highlighting all that you can do in Dollywood with a reasonable price tag ($50-100)
  • Transparently showing how much a day at Dollywood costs and all the experiences you can enjoy as a way to lean into the budget-friendly trips travelers are searching for this summer
  • Content due Sept. 14
  • Content live Sept. 22

Unique Haunted Stays

  • Channels: Instagram Reel, Facebook multi-image post, Pinterest pin
  • Previewing upcoming spooky season by featuring haunted stays around the state through first-person, POV content
  • Will drive viewers to our Linktree article
  • Content due Sept. 10
  • Content live Sept. 30

EMAILS

Tennessee Fall Trip Guide

Epic Outdoors

12 Stargazing Sights

A Fright at Tennessee's Haunted Locations

Helpful Contacts