Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation social media content and TNVacation.com articles

SOCIAL MEDIA
 

Tennessee Songwriters Week January (In-feed carousel + Story)

• Jan. 7

Tennessee Vacation Guide Launch Day (@TNVacation in-feed + Story)

• Jan. 8

Winter Birding Event Round Up - Statewide (Post)

• Content due Jan. 8
• Content live Jan. 12

Luxury/Budget-Friendly Hotel Stays - An emerging travel trend is Gen Z is staying in budget-friendly hotels and splurging on 1-2 nights in luxury hotels (Reel, Article, Pin)

• Content due Jan. 7
• Content live Jan. 15

Boutique Pilates & Yoga Studios (Post + Pin)

• Content due Jan. 11
• Content live Jan. 20

Tennessee Songwriters Week January (In-feed Post)

• Content live Jan. 22

Ideal TN Locations to Read Romance Books Based on the Book's Vibe/Location
•    People We Meet on Vacation - Pushing Daisies speakeasy Nashville
•    Cinnamon Bun Bookstore - Triple Crown Bakery, Franklin
•    Book Woman of Troublesome Creek – Mountain Brothers General Store and Elvira's Cafe, Sevierville/Wears Valley
•    Unmaking of June Farrow - Jonesborough
•    West With Giraffes -  Tiger & Peacock, Memphis
•    If It Makes You Happy - Collierville

• Content live Jan. 28

EMAILS

Tennessee Songwriters Week #1

• Hero article
• Other linked articles in email: More Inspiration Article 1, More Inspiration Article 2, More Inspiration Article 3
• Deploys Jan. 7

Tennessee Vacation Guide Launch

• Deploys Jan. 14

Winter Birding (Outdoor Email Segment Only)

• Hero article
• Content due for article inclusion Jan. 6
• Deploys Jan. 15

Historic Getaways

• Hero article
• Other linked articles in email: More Inspiration Article 1, More Inspiration Article 2, More Inspiration Article 3
• Content due for article inclusion Jan. 13
• Deploys Jan. 22

SOCIAL MEDIA
 

Spring Fishing Preview (Post)

• Content due Jan. 28
• Content live Feb. 4

Winter Olympics, Tennessee Style - Winter sports you can experience in Tennessee from curling to skiing (Reel, Article + Pin)

• Content due Jan. 29
• Content live Feb. 6

All Things Chocolate - Best chocolate shops, desserts and festivals (Story, Pin + TNVacation.com Article)

• Content due Jan. 30
• Content live Jan. 12

Tennessee Songwriters Week (In-Feed Post + Story)

• Content live Feb. 10

Rail Travel in East Tennessee (Reel)

• Content due Feb. 5
• Content live Feb. 13

Tennessee Vacation Guide (In-Feed Post + Story)

• Content live Feb. 17

2026 Family Spring Break Inspiration (Post, TNVacation.com Article + Pin)

• Content due Feb. 9
• Content live Feb. 18

Tennessee Songwriters Week (Reel)

• Content live Feb. 23

EMAILS

Things to Do Indoors

• Hero article
• Other linked articles in email: More Inspiration Article 1, More Inspiration Article 2, More Inspiration Article 3
• Content due for article inclusion Jan. 29
• Deploys Feb. 5

Tennessee Songwriters Week #2

• Deploys Feb. 17

Black-Owned Culinary Restaurants

• New article to be written on TNVacation.com
• Other linked articles in email: More Inspiration Article 1, More Inspiration Article 2, More Inspiration Article 3
• Content due for article inclusion Feb. 10
• Deploys Feb. 19

Spring Fishing Guide 

• Hero article
• Other linked articles in email: More Inspiration Article 1, More Inspiration Article 2, More Inspiration Article 3
• Content due for article inclusion Feb. 13
• Deploys Feb. 24

SOCIAL MEDIA
 

Matcha Madness (Reel + Post)

• Content due Feb. 25
• Content live March 5

St. Patrick's Day Travel Dupes - Visit Irish inspired places like food, architecture, etc. without leaving Tennessee (Reel + Post)

• Content due March 3
• Content live March 11

NBA Night at the Grizzlies (Post + Pin)

• Content due March 5
• Content live March 16

Spring Nature Spotlight (Reel, TNVacation.com Article + Pin)

• Content due March 11
• Content live March 20

Spring Gravel & Mountain Biking Guide (Post + Pin)

• Content live March 25 (pending)

Farm Stays and Rural Retreats (Reel + Pin)

• Content due March 19
• Content live March 30

EMAILS

Tennessee Vacation Guide Launch #2

• Deploys March 9

Spring Travel Adventure

• Hero article
• Other linked articles in email: More Inspiration Article 1, More Inspiration Article 2, More Inspiration Article 3
• Content due for article inclusion March 5
• Deploys March 12

Gravel Biking Guide

• Deploys March 23 (pending)

Summer Activities

• Hero article
• Other linked articles in email: More Inspiration Article 1, More Inspiration Article 2, More Inspiration Article 3
• Content due for article inclusion March 17
• Deploys March 26