Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails and @tnvacation Instagram Stories:

Instagram Reel - TN Natural Beauty - content due April 1, deploys April 4
Instagram Story - Friends Getaway - content due April 4, deploys April 10​​​​​​​
Instagram Story - Indoor Itineraries - content due April 10, deploys April 16  
Instagram Story - Chasing Waterfalls - content due April 16, deploys April 23 ​
Instagram Story - Unplugged Travel - Chattanooga area - content due April 12, deploys April 30

Consumer Email - Kid-Friendly Vacation - content due March 26, deploys April 16 ​​​​​​​
Consumer Email - Summer Stories - content due April 1, deploys April 18 ​​​​​​​
Consumer Email - Rainy Day Activities - content due April 4, deploys April 22 ​​​​​​​
Consumer Email - Friend Getaways - content due April 10, deploys April 30

Instagram Reel - St. Jude Rock n' Roll Running Series Reel highlight - deploys May 2
Instagram Story - 2024 Summer Bucket List - content due April 29, deploys May 7
Instagram Story - Parents' Day Out - content due April 26, deploys May 9
Instagram Story - 14 Hidden Kayaking Spots - content due May 2, deploys May 14
Instagram Story - Kicking off Summer - content due May 8, deploys May 23
Instagram Story - Aesthetic Patio Restaurants - content due May 11, deploys May 28

Consumer Email - Summer Bucket List - content due April 16, deploys May 7
Consumer Email - Family Lake Vacations - content due April 27, deploys May 16
Consumer Email - Aesthetic Patio Restaurants & Rooftop Bars - content due April 30, deploys May 21

Instagram Story - Summer Camping Spots - content due May 14, deploys June 1
Instagram Story - Gramping (places grandparents can visit with grandkids) - content due May 18, deploys June 4
Instagram Story - Obscure/Whimsical Summer Spots - content due May 27, deploys June 11
Instagram Reel - Eat Your Way Through Dollywood - content due June 4, deploys June 18
Instagram Story - Summer and Early Fall Festivals - content due June 3, deploys June 20
Instagram Story - Bike TN Feature - content due June 7, deploys June 25
Instagram Story - Nashville Area Road Trip - deploys June 27

Consumer Email - Summer Camping Spots - content due May 14, deploys June 4
Consumer Email - Obscure/Whimsical Summer Spots - content due May 20, deploys June 13
Consumer Email - TN Summer Food Guide - content due May 23, deploys June 18

Helpful Contacts