Social & Media

The department plans consumer-facing email and @tnvacation Instagram Stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences. If you have a location to feature on @tnvacation and in consumer emails, contact Amanda Burton.

Additionally, TDTD’s PR team determines their editorial for press releases pitched to the media. Press releases include seasonal activities, travel trends and new tourism developments across the state. If you’d like to be included in press release editorial, please contact Jill Kilgore and Mary Katelyn Price.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation Instagram Stories and press releases:

September 2021

10: Press Release - What's New for Fall 2021: New restaurants, distilleries, breweries, hotels or exhibits, popular fall spots and events from Sept. 22-Nov. 25
20: Press Release - Pumpkin patches, corn mazes, farms and fall foods
24: Email - Speakeasy Bars, Seasonal pop-up bars
Instagram Story: Leaf Peeping Destinations in Tennessee

October 2021
1: Press Release - Haunted tours and walks, haunted destinations, cemetery tours
5: Email - Winter Seasonal: holiday happenings, ice skating, scenic train rides, gifting Made in TN experiences
20: Press Release - Family-style or farm-to-table dining, pickup/carry out options
22: Email - Dog-friendly hikes
Instagram Story - Speakeasy Bars, Seasonal pop-up bars
Instagram Story: This/That Travel Edition - West Tennessee

November 2021
1: Email - Winter Stories
1: Tennessee-made products that make unique Christmas gifts
12: Email: Family Winter Activities/Getaway Cabins
15: Press Release: Special holiday celebrations/events, unique Tennessee destinations to visit during the holiday season, Christmas light displays
17: Instagram Story - Dog-Friendly Hikes
Instagram Story - Family Winter Activities

December 2021
3: Email - Where to Celebrate New Year's Eve/What's New 2022
9: Press Release: What's New for 2022 - attractions, restaurants, breweries, distilleries, expansions or renovations
Instagram Story - Winter Cabin Getaway
Instagram Story - This/That Travel Edition - Middle Tennessee
Instagram Story - TN Holiday Music Playlist