Social & Media

The department plans consumer-facing email and @tnvacation Instagram Stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Additionally, TDTD’s PR team determines their editorial for press releases pitched to the media. Press releases include seasonal activities, travel trends and new tourism developments across the state.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation Instagram Stories and press releases:

Press Release — Jan. 4 New Year's Resolution
Consumer Email — Jan. 11 Vacation Guide Launch
Instagram Story — Jan. 11 Vacation Guide Launch
Press Release — Jan. 11 Vacation Guide Launch
Instagram Story — Jan. 18 Winter/Frozen Hikes
Consumer Email — Jan. 20 Winter/Frozen Hikes
Instagram Story — Jan. 25 Plan A Vacation Day

Consumer Email — Feb. 1 Songwriters Week
Press Release — Feb. 14 Valentine's Day Getaways
Consumer Email — Feb. 15 Spring Seasonal
Consumer Email — Feb. 24 Spring Break Planning
Instagram Story — TBD

Press Release — Mar. 8 International Women’s Day
Consumer Email — Mar. 8 Spring Stories
Press Release — Mar. 21 What’s New for Spring
Consumer Email — Mar. 22 Mural Road Trip
Instagram Story — TBD

If you have a location to feature on @tnvacation or in consumer emails, contact Amanda Burton. If you’d like to be included in press release editorial, please contact Jill Kilgore and Mary Katelyn Price.

Helpful Contacts