Social & Media

The department plans consumer-facing email and @tnvacation Instagram Stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Additionally, TDTD’s PR team determines their editorial for press releases pitched to the media. Press releases include seasonal activities, travel trends and new tourism developments across the state.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation Instagram Stories and press releases:

Instagram Story - TN Songwriters Week - Feb. 7
Instagram Story - Bars/Restaurants with Live Music in Memphis - Feb. 14
Instagram Story - TN Songwriters Week - Feb. 16
Consumer Email - TN Songwriters Week - deploys Feb. 17
Consumer Email - Bars/Restaurants with Live Music in Memphis - deploys Feb. 16
Consumer Email - Nashville Family Trip - deploys Feb. 21

Press Release – Bill Dance Signature Lakes
Press Release – What’s New for Spring – content due Feb. 15
Press Release – Food Festivals Across TN - content due Feb. 1
Media Pitch for In-State – St. Patrick’s Day – content due Feb. 15
Instagram Story - Places to Watch Sports in TN - content due Feb. 20, deploys March 7
Instagram Story - Bars/Restaurants with Live Music in Knoxville - content due Feb. 27, deploys March 14
Instagram Story - Nashville Family Trip - content due March 6, deploys March 21
Instagram Story - Bill Dance Signature Lakes - content due March 13, deploys March 28
Consumer Email - Spring Stories - deploys March 2 
Consumer Email - Places to Watch Sports in TN - deploys March 7
Consumer Email - Secret Waterfalls and/or Hikes/Lakes - deploys March 16
Consumer Email - Bars/Restaurants with Live Music in Knoxville - deploys March 21

Media Pitch – Historic Hotels & Landmarks – content due March 1
Media Pitch – Music Festivals in the Summer – content due March 1
Press Release – Earth Day/Sustainability – content due March 1
Press Release – Global Astronomy Month – content due March 1 

If you have a location to feature on @tnvacation or in consumer emails, contact Amanda Burton. If you’d like to be included in press release editorial, please contact Jill Kilgore and Mary Katelyn Price.

Helpful Contacts