Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation social media content and TNVacation.com articles

Fireworks and July 4 Celebrations in Gatlinburg, Nashville, Memphis
 - In-Feed Instagram Post (Gatlinburg/Nashville/Memphis), TNVacation.com Article
 - Content for article (high-resolution images and event information) due June 26
 - Deploys June 27 

Extreme Day Trip to West Tennessee
 - Instagram Reel, YouTube Short, TNVacation.com Article, Pinterest Pin
 - Locations include attractions in Jackson, Milan, Trenton and Brownsville
 - Content for article (high-resolution images and attraction/stop information along the Cotton Junction Trail) due July 8
 - Deploys July 10

Theme Parks
 - Instagram Reel & YouTube Short, TNVacation.com Article, Pinterest Pin
 - Video content for reel/short, content for article and pin (high-resolution images and attraction information) due July 8
 - Deploys July 15

National Hot Dog Day
 - In-Feed Post + TNVacation.com Article
 - Article content (Restaurants serving over-the-top hot dogs and high-resolution images) due July 10
 - Deploys July 16

Off-Beat Roadside Attractions
 
- Instagram Reel
 - Send attractions for TDTD to consider for an onsite visit. We're looking for unique, wacky, only-in-Tennessee attractions to feature. Some locations already in plans to visit include Lost Sea Adventure, Mayfield Dairy Farm, Bush's Beans Visitor Center, Sweetwater Valley Farm, Tennessee Safari Park, Lodge Museum of Cast Iron, Zorbing in Pigeon Forge
 - Locations due July 3
 - Deploys July 21

Wedding Dupes
 - In-Feed Instagram, Facebook, X and Threads Post, Pinterest Pin, TNVacation.com Article
 - TDTD is looking for wedding destinations that exude a "destination wedding" vibe without having to leave the U.S. Consider sharing venues that offer castles, gardens, wineries, water features, etc
 - Content for article and post (high-resolution images and wedding venue information) due July 15
 - Deploys July 24

Off-Roading in Tennessee
Instagram Reel, Pinterest Pin, TNVacation.com Article

 - Send off-roading and mountain biking attractions for TDTD to consider for an onsite visit. Some locations already in plans to visit include Fisher Off Road, WildSide, Brimstone Recreation, Windrock Adventure Park, Aspire Park, Tannery Knobs, Bakers Creek Preserve, Rockin’ Roll Hatchie Trails
 - Locations due July 12
 - Deploys July 29

 

Consumer Email - 2-Day Trips for Multigenerations - Deploys July 10

Consumer Email - Water Activities (this will be the hero article)
 - 
Images and water-related attractions/destinations due July 9
 - Deploys July 14

Consumer Email - West Tennessee Extreme Day Trip (the new TNVacation.com article will be the hero article)
 - Content for article (high-resolution images and attraction/stop information along the Cotton Junction Trail) due July 8
 - Deploys July 17

Consumer Email - Top Tennessee Summer Routes (this will be the hero article)
 - Content for article (high-resolution images and road trip stops) due July 22
 - Deploys July 24

MLB Speedway Classic
 - In-Feed Instagram, Facebook, X and Threads Post
 - Deploys Aug. 2

Music City Grand Prix
 - Instagram Reel
 - Deploys Aug. 5

College Football Kickoff x Travel
 - Instagram Reel
 - TDTD will feature boutique hotels for visitors to stay while in town for football games in Nashville and Knoxville. Will consider featuring hotels within a reasonable distance outside the cities as well
 - Content due July 30
 - Deploys Aug. 8

Back to School Road Trips
 - In-Feed Instagram, Facebook, X and Threads Post, Pinterest Pin, TNVacation.com Article
 - TDTD will feature regions, towns, attractions, etc. perfect for a back-to-school road trip when visitors depart from cities like Little Rock, Arkansas, Atlanta, Georgia, Raleigh, North Carolina, Chicago, Illinois, Lexington, Kentucky and Birmingham, Alabama among others. Looking to inspire potential visitors from these cities to plan a road trip to Tennessee. 
 - Content for post and article (high-resolution images and information on road trip stops) due Aug. 5
 - Deploys Aug. 11

Work Travel in Chattanooga
Instagram Reel, YouTube Short, Pinterest Pin and TNVacation.com Article
 - Leaning into the “Quick Visits to Chattanooga Attractions & Where to Have Power Lunches/Dinners in the City” 
 - Video content for reel/YouTube Short, images and information on stops for article due Aug. 13
 - Deploys Aug. 20

Indigenous Focus
 - Instagram Reel, YouTube Short, Threads Post
 - TDTD will feature Indigenous Tennessee destinations such as Sequoyah Birthplace Museum, Pow Wow Events in Long Hunter State Park, Northwest TN and more
 - TDTD wants to collaborate on the reel with an organization/ individual with expertise in this area, to make sure the post is culturally accurate
 - Locations for consideration as well as images and information for the article due Aug. 9
 - Deploys Aug. 25

Wacky Putt Putt in the Smokies
Instagram Reel, YouTube Short and Pinterest Pin
 - Locations for consideration to be visited by TDTD staff due Aug. 1
 - Deploys Aug. 28

Consumer Email - Back to School Road Trips (the new TNVacation.com article will be the hero article)
 - Content for post and article (high-resolution images and information on road trip stops) due Aug. 5
 - Deploys Aug. 7

Consumer Email - Tennessee Fall Festivals - (this will be the hero article)
 - Content for article (high-resolution images and event information) due Aug. 7
 - Deploys Aug. 12

Consumer Email - Local Cultural Restaurants (new article featuring cultural restaurants in Tennessee)
 - Content for article (high-resolution images and restaurant information) due Aug. 10
 - Deploys Aug. 21

Consumer Email - Outdoor Email - Content needed TBD
- Content due Aug. 15
 - Deploys Aug. 26

Titans Kick-off
In-Feed Instagram, Facebook, X and Threads Post
Deploys Sept. 2

B.B. King Celebration
Instagram Reel
Deploys Sept. 5

French Broad Outpost - Day on a Dude Ranch
Instagram Reel, YouTube Short, Pinterest Pin
Deploys Sept. 12

Old-Fashioned Eats
Instagram Reel, YouTube Short, Pinterest Pin, Threads and X Post
 - TDTD will feature soda fashions and country stores serving up delicious eats
 - Locations for consideration to be visited by TDTD staff, high-resolution images for posts and pin due Aug. 20
 - Deploys Sept. 17

First Day of Fall
 - 0:10 Instagram Reel, YouTube Short, Threads and X Post
 - Video content and high-resolution images that showcases fall color due Sept. 10
 - Deploys Sept. 22

Local Bookstores
Instagram Reel, YouTube Short, Pinterest Pin, Threads and X Post
 - Locations for consideration to be visited by TDTD staff due Aug. 25
 - Deploys Sept. 25

Fall-Flavored Hunt
 - Reel, YouTube Short, Pinterest Pin, Threads Post, TNVacation.com Article
 - Restaurants serving over-the-top apple-flavored treats to be visited by TDTD staff due Sept. 1
 - Images and restaurants for article, Threads post and Pinterest pin due Sept. 22
 - Deploys Sept. 30

Consumer Email - Romantic Getaways (this will be the hero article)
 - Content for article including high-resolution images and information on romantic destinations and getaways due Aug. 29
 - Deploys Sept. 9

Consumer Email - Scenic Drives (this will be the hero article)
 - Content for article including high-resolution images and information on ideal scenic drives for the fall due Sept. 5
 - Deploys Sept. 18

Consumer Email - Outdoor Email - Content needed TBD
- Content due Aug. 29
 - Deploys Sept. 24

Consumer Email - Pumpkin Patches (this will be the hero article)
 - Content for article including high-resolution images and information on pumpkin patches/farm fall festivals due Sept. 8
- Deploys Sept. 29

Helpful Contacts