Social & Media

The department plans consumer-facing email and @tnvacation Instagram Stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences. If you have a location to feature on @tnvacation and in consumer emails, contact Amanda Burton.

Additionally, TDTD’s PR team determines their editorial for press releases pitched to the media. Press releases include seasonal activities, travel trends and new tourism developments across the state. If you’d like to be included in press release editorial, please contact Jill Kilgore and Mary Katelyn Price.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation Instagram Stories and press releases:

July 2021
8: Email - wellness, luxury travel, workcations, rooftop dining
12: Press Release - boating, TN waterways, marina dining and more
20: Email - DTTB (include scenic overlooks, car viewpoints)
Instagram Story - Vacation Guide Restaurants in Middle TN
Instagram Story - Rooftop Dining in Tennessee

August 2021
5: Email - waterparks, lakeside stops, white water rafting
9: Press Release - Tennessee Book Club "Read this, visit here"
24: Email - fall seasonal, leaf peeping, colorblind viewfinders, fall beauty
26: Press Release - Kid Reviewed Destinations + Back to School
Instagram Story - Vacation Guide Restaurants in West TN
Instagram Story - Workcation Locations in Tennessee

September 2021
16: Email - fall seasonal/stories related articles from
20: Press Release - Tennessee Fall Colors and Outdoor Treasures
30: Email - fall activities, speakeasies, pumpkin patches and more
Instagram Story - Vacation Guide Restaurants in East TN
Instagram Story - Leaf Peeping Destinations in Tennessee


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