Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails, @tnvacation social media content and TNVacation.com articles

April 2026 Strategy


SOCIAL MEDIA
 

Touch Grass in Tennessee

  • Spotlight: Chattanooga/Chattanooga area
  • Local environmental volunteering opportunities
  • Leans into trend around travelers looking to push themselves to do something meaningful with their visits
  • 2-image Facebook post, Instagram reel, YouTube Short, Threads/X post, Pinterest pin
  • Content due April 16
  • Deploys April 22

Tennessee's Literary Legacy 

  • Continuation of this @TNVacation destination reel - Destinations based on users' comments on the original reel
  • Explore local bookstores within driving distance of state lines to capture beach goers who naturally stop in Tennessee
  • Instagram reel, YouTube Short, Facebook static image
  • Destinations include: 
    East
  • Southland Books, Maryville
  • Neighborly Books, Maryville
  • Fable Hollow Bookshoppe, Knoxville
  • The Bookery House, Cleveland
  • Inklings Bookstore, Cleveland
  •  A Little Bookish, Cleveland
    Middle
  •  Novelette, Nashville
  • The Raven, Brentwood
  • The Grumpy Bookpeddler, Murfreesboro
  • The Spine Bookshop, Smyrna
    West
  • Novel, Memphis
  • Shiloh Bookstore, Shiloh
  • A Third Place Coffee & Books, Medina
  • Book Lady, Jackson
  • The Happy Book Stack, McKenzie
  • Deploys April 23

May Day is Blooming

  • Local flower farms in East Tennessee spotlight 
  • Nod to Historic Rugby and the Bristish Festival that includes a Maypole and special tea
  • Facebook static post, Instagram reel, YouTube short, Instagram carousel, Pinterest pin, X/Threads post
  • Content due April 16
  • Deploys April 30

EMAILS

BikeTN Gravel Launch 

  • Deploys April 14

Accessible Nashville

  • Deploys April 21
  • Hero Article
  • Other linked articles in email:
    Sensory-Friendly Nashville: Quiet Spots, Best
    Hours & Low-Stimulation Dining     - to be published
    More Inspiration Article 2
    Accessible Nashville: A Wheelchair Friendly
    Weekend Itinerary     -     to be published
  • Content due for article inclusion is April 15

Summer Festivals

May 2026 Strategy

 

SOCIAL MEDIA
 

Pick Your Strawberry Festival

  • Highlighting Tennessee strawberry festivals and farms offering u-pick strawberries experiences
  • 2-image Facebook post, Instagram Reel, YouTube Short, Threads/X post, Pinterest pin
  • Content due April 30
  • Content live May 2

Mother's Day "Type of Traveler"

  • Creating different categories for types of travelers who visit Tennessee around Mother's Day holiday
  • Facebook static post, Instagram stories series, Pinterest pin, X/Threads post
  • Content due May 4
  • Content live May 7

Graduation, Tennessee-Style

  • Sharing dining and accommodation recommendations for different university hubs across the state
  • 2-image Facebook post, Instagram stories series, Threads/X post
  • Content due May 8
  • Content live May 12

Everything Analog in Tennessee

  • Spotlight analog activities in Tennessee like pottery studios, knitting and needlepoint classes, artisan schools, etc.
  • Locations to include:
  • Arrowmont School of Arts & Crafts - Gatlinburg
  • MudSlingers - Huntingdon
  • Willoa Oak Center for Arts & Learning - Springfield
  • Mud Puddle Pottery Studio & Art Gallery - Pegram
  • Content (including any additional locations for consideration) due May 13
  • Content live May 16

Fragrance Fandom

  • Leaning into perfume and fragrance fandom online, highlighting travelers' options to create signature scents
  • Spotlight region: Middle Tennessee
  • Instagram reel, YouTube Short
  • Content due May 13
  • Content live May 21

Clarksville Spotlight

  • Sharing a day in Clarksville - spotlighting the new Tennessee Wings of Liberty Museum and culinary experiences around the city
  • Content due May 22
  • Content live May 27

Only in Tennessee: Quirky Festival Edition

  • Spotlight: RC Cola-MoonPie Festival
  • Content live May 30

EMAILS

Graduation Season

Summer Road Trips

  • Hero article - Summer Road Trips article to be published on tnvacation.com
  • Other linked articles in email:
    More Inspiration Article 1
    Rock Top Wine Trail article to be published
    More Inspiration Article 3
  • Content due for article inclusion May 5
  • Deploys May 12

Waterfall Hikes

June 2026 Strategy


SOCIAL MEDIA
 

Music Festival Season in Tennessee

  • Highlight music festivals for summer 2026
  • 2-image Facebook post, Instagram carousel, Threads/X post
  • Content due May 28
  • Content live June 1

Welcoming the World to Tennessee

  • Feature contemporary Southern restaurants to appeal to global travelers looking for an authentic Tennessee experience
  • Facebook static post, Instagram reel, YouTube Short, Threads/X post, Pinterest pin
  • Locations include restaurants Martin's BBQ, Prince's, Sho Pizza Bar, Cafe Roze, Bad Idea, and Nelson's Greenbrier Distillery & Restaurant in Nashville; Easy Bistro, STIR, Little Coyote, Public House, Chattanooga Whiskey Experiment, and Rosecomb in Chattanooga
  • Content (including additional locations for consideration) due May 28
  • Content live June 4

Darecations - Timid vs Tenacious

  • Highlighting calm vs high-adrenaline outdoor experiences in Tennessee. Will lead with paddling and rafting in content
  • Instagram stories series, Instagram carousel, X/Threads post
  • Content due June 1
  • Content live June 10

A Weekend Road Trip in West Tennessee

  • Showcasing a Day in the Life-style feature starting in the morning to highlight different destinations in the region including culinary, outdoor, etc. for drivers to enjoy along a scenic route
  • 2-image Facebook post, Instagram reel, YouTube Short, Threads/X post
  • Content due June 11
  • Content live June 16

Happy 250th Birthday, USA!

  • Building excitement for the 250th birthday of the US by sharing special events, programs, attractions across the state
  • Facebook static post, Instagram reel, YouTube Short, Threads/X post
  • Content due June 10
  • Content live June 19

Father's Day & Summer Solstice: Longest Day of the Year

  • Highlighting Tennessee destinations that have a "dad vibe" (i.e. fishing spots, golf courses, bbq restaurants, etc.)
  • 2-image Facebook post, Instagram reel, YouTube Short, Threads/X post, Pinterest pin
  • Content due June 12
  • Content live June 21

Midsummer State Park Spotlight

  • Highlighting what's new in Tennessee State Parks - lodging, accessibility effors, new openings, etc.
  • 2-image Facebook post, Instagram reel, YouTube Short, Threads/X post, 
  • Content due June 15
  • Content live June 29

EMAILS

Small Town Day Trips

Outdoor Music Venues

Camping Spots in Tennessee

Helpful Contacts
Helpful Contacts
Patrick Green

Marketing Specialist
Patrick.Green@tn.gov
615-981-6795