Social Media & Consumer Email Content Calendar

Oktoberfest in Tennessee
- In-feed post: Instagram, Facebook, X, Threads
- Deploys Oct. 1

Agritourism: Pumpkin Patches & Fruit Picking
- Instagram Reel, YouTube Short, TNVacation.com Article, Pinterest Pin
- Video content and high-resolution photos of pumpkin patches, onsite farm markets, fruit picking and images showing the full farm experience
- Content due Oct. 6
- Deploys Oct. 9

Choose Your Mascot
- Instagram Story
- Vertical images of college and professional team mascots
- Content due Oct. 7
- Deploys Oct. 14

Immersive Halloween Experience
- Instagram Reel, TNVacation.com article, Pinterest Pin, YouTube Short
- Article content (Immersive spooky experiences from tours to haunted houses) due Oct. 9
- Deploys Oct. 17

Little Treats Story
- Instagram Story
- Content will feature pumpkin-flavored treats statewide
- Locations due Oct. 8
- Deploys Oct. 23

Pelican Festival
- In-Feed post on all channels
- Veritcal, high-resolution images due Oct. 17
- Deploys Oct. 23

Fall Break Family Trip
- Instagram Reel, TNVacation.com article, Pinterest Pin, YouTube Short
- Looking for content on ideal family-friendly locations to visit for fall break
- Locations, images and/or video due Oct. 14
- Deploys Oct. 28

Cozy Countryside
- Instagram Reel, TNVacation.com article, Pinterest Pin, YouTube Short
- Looking for tucked away countryside getaways surrounded by fall color and activities
- Content due Oct. 16
- Deploys Oct. 30

Consumer Email - 5 Ways to Enjoy Fall - Deploys Oct. 14
- This will be the hero article
- Content for article due Oct. 8
- Deploys Oct. 14

Consumer Email - Leaf Peeping Locations
- This will be the hero article
- Content for article due Oct. 14
- Deploys Oct. 23

Consumer Email - Fall Hikes
- This will be the hero article
- Content for article due Oct. 23
- Deploys Oct. 28

Franklin's Civil War History
- Instagram Reel, YouTube Short, TNVacation.com Article
- Content due Oct. 25
- Deploys Nov. 3

Hot Chicken
- In-feed post, TNVacation.com Article, Pinterest Pin
- Deploys Nov. 7

Christmas Market Guide
- Instagram Reel, TNVacation.com Article, Pinterest Pin, YouTube Short
- Featuring statewide Christmas markets
- Content, including photos and/or video due Oct. 28
- Deploys Nov. 10

Antique Shops
- In-Feed Instagram, Facebook, X and Threads Post, Pinterest Pin, TNVacation.com Article
- Featuring statewide antique shops for sustainable shopping
- Images and/or video due Nov. 4
- Deploys Nov. 13

Winter Hikes
- Instagram Reel, YouTube Short, Pinterest Pin and TNVacation.com Article
- Video content for reel/YouTube Short, images and information on stops for article due Nov. 10
- Deploys Nov. 18

Christmas Specials
- In-feed post, TNVacation.com article, Pinterest Pin
- Featuring Hallmark Channel and holiday specials filmed in Tennessee
- Content due 
- Deploys Aug. 25

Christmas Lights
- Instagram Reel, YouTube Short, Pinterest Pin, TNVacation.com Article
- Images/video content due Nov. 17
- Deploys Nov. 25

Consumer Email - Wellness Getaways
- This will be the hero article
- Content for article due Oct. 23
- Deploys Nov. 4

Consumer Email - Christmas Markets
- This will be the hero article
- Content for article due Nov. 4
- Deploys Nov. 7

Consumer Email - Family-Friendly Winter Activities
- This will be the hero article
- Content due Nov. 14
- Deploys Nov. 18

Christmas at Glenmore Mansion
- Instagram Reel, YouTube Short, TNVacation.com Article, 
Deploys Dec. 2

Gift Guide
In-Feed Post, TNVacation.com Article, Pinterest Pin
- Content due Dec. 1
- Deploys Dec. 9

2025 Year in Review
Instagram Reel, Pinterest Pin
- Content due Dec. 3
- Deploys Dec. 12

Budget-Friendly Travel
- In-Feed Post, TNVacation.com Article, Pinterest Pin
 - Content due Dec. 8
 - Deploys Dec. 17

Escapism - Sounds of Tennessee
 - 0:10 Instagram Reel, YouTube Short
 - Video content due Dec. 11
 - Deploys Dec. 22

Post-Holiday Recharge
- In-Feed Post
- Featuring wellness destinations - spas, fitness experiences, etc.
- Content due Dec. 11
- Deploys Dec. 26

2026 What's New
- Instagram Reel, YouTube Short, Pinterest Pin, Threads Post, TNVacation.com Article
- Featuring new attractions, restaurants, events, etc. that will open in 2026
- Content due Dec. 10
- Deploys Dec. 30

Consumer Email - Winter Hikes
- This will be the hero article
- Content for article due Nov. 17
 - Deploys Dec. 2

Consumer Email - Taste Your Way Through TN
- This will be the hero article
 - Content for article due Dec. 5
 - Deploys Dec. 11

Consumer Email - 2026 What's New in TN
- This will be the hero article (will be updated for 2026)
- Content for article due Dec. 12
- Deploys Dec. 16