TDTD Colorblind Viewfinder Campaign Wins Three Cannes Lion Awards

TDTD, in partnership with agency of record VML, has won three Cannes Lion Awards for the Colorblind Viewfinder 2017 Campaign in the Media – Travel; Media – Use of Ambient Media: Large Scale; and PR – Use of Technology categories and made three short-lists: Media: Use of Stunts; Media: Use of Technology; and PR – Low Budget/High Impact Campaign. The Cannes Lion Awards represent the best campaigns of the year from world-renowned companies and brands.
 
The Media Lions celebrate the context of creativity – the inspiring and innovative implementation of ideas which is amplified by a game-changing channel strategy. The PR Lions honor the creative work that cultivates relationships, using earned-media tactics or channels to start dialogue and change perceptions. 
 
The Low Budget/High Impact Campaign category saw 72 entries with only three short-lists including the Colorblind Viewfinder Campaign. There were 65 that didn’t short-list. The Media: Use of Stunts saw 162 entries with eight short-listed including the Colorblind Viewfinder Campaign, and 148 who did not short-list. There were 70 total entries for the Media: Use of Technology category with six short-lists including the Colorblind Viewfinder Campaign and 61 who did not make the short-list.
 
TDTD was in the running with companies like Amazon, Spotify, Samsung, Ikea, HBO, Tourism Australia and Visit Sweden to name a few.