Social Media & Consumer Email Content Calendar
The department plans consumer-facing email and @tnvacation social media
stories on a quarterly basis. Trends and social listening tools are utilized to
determine travel topics that resonate with audiences.
Have a story or event to share?
If you have content for a future quarter’s planning, please submit your story for consideration.
To share, please reach out to Amanda.Burton@tn.gov.
Quarterly Planning
View our upcoming consumer-facing emails, @tnvacation social media content and TNVacation.com articles below.
OCTOBER 2026
Topics
Social
- Concept: A Tennessee in the Fall bucket list full of fall must-eats, -sees and -dos, creating a shareable and saveable list with classic inclusions and under-the-radar travel ideas
- Channels: Listicle graphic on Facebook and Threads; Carousel on Instagram; Pinterest Pin
- Content due: Oct. 1
- Deploys: Oct. 6
- Fall Day Pumpkin Picking
Submit content for any of the linked articles below by Oct. 2
- Deploys: Oct. 9
- Hero article
- Other linked articles in email:
More Inspiration Article 1
More Inspiration Article 2
More Inspiration Article 3
Social
- Concept: Highlight local, fall-themed flavors in Tennessee such as apple, sorghum and pumpkin. Share the experiences around these flavors such as festivals, farms, and restaurants
- Channels: Listicle graphic on Facebook and Threads; Reel on Facebook and Instagram and/or Carousel on Instagram; Pinterest Pin
Content due: Oct. 5
- Deploys: Oct. 8
Social
- Concept: Lean into spooky season by sharing the story behind Two Rivers Mansion in Nashville, TN
- Channels: Reel on Facebook and Instagram; YouTube Short
- Deploys: Oct. 15
Social
- Concept: Highlight restaurants recognized by The MICHELIN Guide in their latest list and reviews that will be published Oct. 21 as a way to promote visitation to these honored restaurants
- Channels: Carousel on Instagram; Listicle graphic on Facebook and Threads; Pinterest Pin; Potential Instagram/Facebook Stories series during MICHELIN event
- Content due: Oct. 14
Deploys: Oct. 21
- MICHELIN Recognized Restaurants
Submit content for any of the linked articles below by Oct. 5
- Deploys: Oct. 13
- Hero article
- Other linked articles in email:
More Inspiration Article 1
More Inspiration Article 2
More Inspiration Article 3
Social
- Concept: Highlight Native American Heritage Month and where people can celebrate and learn more
- Channels: Listicle graphic on Facebook and Threads; Reel on Facebook and Instagram and/or Carousel on Instagram
- Content due: Oct. 19
- Deploys: Oct. 29
Email:
- Native American Heritage Month
Submit content for any of the linked articles below by Oct. 8
- Deploys: Oct. 22
- Hero article: NEW article on TNVacation.com detail statewide Native American Heritage festivals, historic sites, art galleries, restaurants, etc.
- Other linked articles in email:
More Inspiration Article 1
More Inspiration Article 2
More Inspiration Article 3: NET NEW - Henderson, TN small town day trip highlighting nearby Native American sites
November 2026
Topics
Social
- Concept: Create a scavenger hunt-inspired post with the goal of searching for specific fall colors: red, yellow and orange. Colors can be highlighted in nature and in unexpected ways like fall decor at a festival, festive fall-themed meals and drinks, etc.
- Channels: Reel on Facebook and Instagram or a Carousel on Instagram; YouTube Short; and Pinterest Video/Graphic Pin
- Content due: Nov. 1
- Deploys: Nov. 7
Social
- Concept: Showcase Peyton Manning's Saloon 16 bar and The Graduate in Knoxville as well as additional restaurants and sights to see before and after a football weekend
- Channels: Carousel on Instagram
- Content due: Nov. 5
- Deploys: Nov. 14
Social
- Concept: Highlight cozy, autumnal coffee shops around Tennessee or in a specific city/region
- Channels: Reel on Instagram and Facebook; YouTube Short; Pinterest Pin
- Content due: Nov. 11
- Deploys: Nov. 17
Social
- Concept: Celebrate Native American Heritage Month by sharing a video highlighting Native American folklore based in Tennessee.
- Channels: Reel on Facebook and Instagram; YouTube Short
- Content due: Nov. 17
- Deploys: Nov. 21
- Submit content for any of the linked articles below by Oct. 22
- Hero article
- Other linked articles in email:
More Inspiration Article 1
More Inspiration Article 2
More Inspiration Article 3
- Deploys: Nov. 5
Submit content for any of the linked articles below by Oct. 28
Other linked articles in email:
More Inspiration Article 1
More Inspiration Article 2
More Inspiration Article 3
Deploys: Nov. 12
Submit content for any of the linked articles below by Nov. 5
Other linked articles in email:
More Inspiration Article 1
More Inspiration Article 2
More Inspiration Article 3
Deploys: Nov. 19
DECEMBER 2026
Topics
Social
Concept: Highlight Christmas markets, shows, concerts, festivals and events happening around Tennessee
Channels: Listicle graphic on Facebook and Threads; Reel on Instagram and Facebook and/or a Carousel on Instagram
Content due: Nov. 19
Deploys: Dec. 3
Social
Concept: Highlight "the gift of memories" this holiday season to encourage travel as a family of multiple generations
Channels: Reel on Instagram and Facebook; Pinterest Video/Graphic Pin
Content due: Dec. 4
Deploys: Dec. 11
Submit content for any of the linked articles below by Nov. 18
Other linked articles in email:
More Inspiration Article 1
More Inspiration Article 2: NET NEW: Give back when you travel to Tennessee, highlighting voluntourism opportunities at Tennessee's parks, attractions, etc.
More Inspiration Article 3
Deploys: Dec. 8
Social
Concept: Highlight traditional Appalachian folklore as a draw to travel to and explore East Tennessee
Channels: Reel on Instagram and Facebook
Content due: Dec. 10
Deploys: Dec. 17
Social
- Concept: Highlight the new attractions, festivals, anniversaries and more opening and being celebrated in Tennessee in 2027
- Channels: Listicle graphic or carousel on Facebook and Instagram; Pinterest Pin
- Content due: Dec. 10
- Deploys: Dec. 31
- Submit content for the linked article below by Nov. 30
- Hero article - Will be updated to reflect 2027 information
- Deploys: Dec. 15
Have Questions?
Questions about eligibility, a unique destination or an existing Partner Card? Contact the Tennessee Tourism team at info@tnvacation.com, or contact a team member below.
Amanda Burton
Sr. Digital Media Manager
Amanda.Burton@tn.gov
615-532-7822
Patrick Green
Marketing Specialist
Patrick.Green@tn.gov
615-741-9027
