Blizzard Reimagined 2026

Blizzard Reimagined graphic

What is Blizzard Reimagined?

Blizzard Reimagined is a professional development conference for tourism / destination marketing organizations (CVBs, chambers of commerce, regional tourism organizations, etc.) within Tennessee. Programming includes educational and networking opportunities. Join us February 17-18, 2026 at the Franklin Marriott Cool Springs! 

Registration Now OPEN!

Standard attendee registration includes access to all general session programming, networking and three meals.

$99 until January 1 at which time price increases to $119.

Exhibitor/Vendor registration is $250 and includes general session programming, three meals, and a table to promote your products/services to conference attendees. 

Lodging

Franklin Marriott Cool Springs
700 Cool Springs Blvd. 
Franklin, TN 37067


Rate: $181/night
Monday night rooms are sold out. Tuesday has availability. Please check dates when booking.
Last day to book: Tuesday, January 20. 

Agenda

Tuesday, February 17 (listed in Central Time)

Optional 10:00 - 12:00: Pre-Conference TDTD One-On-Ones *Appointment Required*
Members of TDTD will be available to meet with you one-on-one in 20 minute appointments related to the following topics: Grants, Welcome Centers, Marketing & Digital Strategy, Marketing Co-Ops, Social Media, Outreach & Initiatives, Communications & PR, Rural, Outdoor Tourism & Bill Dance Signature Lakes, Travel Trade Sales, Data & Research, and Commissioner Ezell.
Request your appointment by emailing Jessica Hollingsworth. Requests will be handled in the order received. 

12:00 - 1:30: Opening Lunch & Keynote: Josiah Brown, The New York Sherpa - Advocacy

1:30 - 2:00: Break

2:00 - 3:00: Session: Tennessee Department of Labor & Workforce Development 
A review of the regional task forces focused on the hospitality and tourism industry as well as an overview of the services and resources available.

3:00 - 3:15: Break

3:15 - 4:15: Session: Winning Grant Applications in a Competitive Market
With competitive requests for funding, this session will cover the importance of well-written grant applications and a sneak-peek of a new grants management system. 

4:15 - 5:15: Vendor Reception
Join for a networking reception with participating vendors to learn about their products, programs and services. 

6:15 - 7:30: Dinner & TN Dept. of Tourist Development Updates with Commissioner Ezell

Wednesday, February 18

8:00: Breakfast available

8:15 - 9:15: Keynote: Fired Up! Culture: "Would You Work for You?" A Leadership & Culture Transformation Roadmap
Leaders have boundless potential to achieve the best versions of themselves and the organizations they lead through an intentional commitment to culture excellence. Sharing key concepts from Fired Up! Culture CEO, Chris Ihrig's book, "Would You Work for You?" a Fired Up! Culture coach and facilitator will lead attendees through the step-by-step roadmap to begin this culture excellence commitment. 

9:15 - 9:30: Break

9:30 - 10:30: Session: How to Be Your Best Marketing Engine with Just Your Phone - Kristin Luna
Objectives:

  • To have your phone settings primed for creating pro-level content (photos and videos)
  • To learn to create better imagery with what you have
  • To leverage your visual assets to better sell your destination or business to consumers
  • To create a uniform library of content across employees/administrations
  • To be prepared when media reaches out to request imagery to promote your destination
  • To use those images to create graphics, reels, etc. (including a list of free apps to play with)

10:30 - 11:15: Session: 

11:15: Closing Remarks from TDTD