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The Tennessee Department of Tourist Development and Official Tennessee Vacation Guide publisher Miles are offering two full scholarships for the Southeast Tourism Society Marketing College to Tennessee tourism marketing professionals. Scholarship applications are now available with a deadline of March 10, 2016.
The STS Marketing College scholarships cover tuition, accommodations and most meals for the 2016 session. The scholarships will be granted based on criteria like professional aptitude and future career goals established by the Tennessee Hospitality and Tourism Association in cooperation with Miles and the Tennessee Department of Tourist Development.
The STS Marketing College is a three-year educational program for members of the tourism industry in the Southeast United States. The courses will be held May 15-20 at the University of North Georgia in Dahlonega, Georgia. During this week, students will experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College professors are experienced professionals from across the U.S. who not only bring expertise, but real-world knowledge to the classroom.
Miles has sponsored Southeast Marketing College scholarships for Tennessee professionals for nine years.
Sample courses include: Tourism 101: A comprehensive Study of Tourism, Public Relations 101, Marketing vs. Advertising, Inquiry to Fulfillment to Conversion to Database; and Integrated Tourism Marketing Online. Students who attend three years of Marketing College receive a Travel Marketing Professional certification, presented at a special graduation ceremony at the STS spring meeting.
In each class students receive a syllabus outlining course objectives and method of instruction. The STS application can be found here or you can contact Mary.Steadman@MilesPartnership.com or Abbie.Gristy@MilesPartnership.com to request an application. For more information on STS Marketing College visit https://southeasttourism.org/meetings/marketing-college.
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