a message from Tourism Commissioner Kevin Triplett

Dear Tourism Partners,

What an incredible time to be reporting to you as Commissioner of Tourist Development for the great state of Tennessee.

So much is happening; it is difficult to know where to start.

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Tennessee Travel News

Tennessee to Celebrate 2015 National Travel and Tourism Week

Under the strong direction of U.S. Travel, Tennessee is once again celebrating 2015 National Travel and Tourism Week May 2-10 in recognition of tourism’s tremendous economic, social and cultural impact throughout the state of Tennessee.

The travel community typically marks the event in a number of creative ways, from staging ...

Read more

Tennessee Tourism Tops 100 Million Visitors

For the first time in history, Tennessee travel has exceeded 100 million domestic person stays; it was announced by the Tennessee Department of Tourist Development. Tourism results for 2014 recently reported by D.K. Shifflet & Associates confirm a record-breaking year for Tennessee tourism.

Total travel to Tennessee for this record ...

Read more

2015 Made In Tennessee Sampler has the Midwest Singing Tennessee Tourism Praises

Thank you to all participants for your involvement, assistance and participation in the 2015 Made in Tennessee Sampler! Participation in this year’s Sampler was at an all-time high, with a total of twelve teams composed of partners from all three grand regions joining forces to share The Soundtrack of America, Made In Tennessee ...

Read more

Tennessee’s Final Civil War Sesquicentennial Event Met with Great Success in Knoxville

A national, regional, and local perspective on how the residents and Civil War veterans of Tennessee rebuilt and remembered their fallen heroes was discussed during the 2015 Tennessee Civil War Sesquicentennial Signature Event “Reconstruction Tennessee” with more than 800 attendees from 27 states including Colorado, New Jersey, and Texas April ...

Read more

Tennessee Department of Tourist Development and Southwest Airlines Go to New Heights to Welcome Music Lovers to Memphis

The Black Cadillacs Perform Concert at 35,000 Feet; Launch Interactive Video Promoting Memphis Music

Tennessee indie rockers The Black Cadillacs helped kick off festival season in Memphis with a surprise concert aboard Southwest Airlines flight 3664, which arrived at Memphis International Airport from Dallas Love Field at 12:35 p.m. ...

Read more

Tennessee Department of Tourist Development Conducting Listening Tours In State’s 14 Welcome Centers

The Tennessee Department of Tourist Development, in partnership with the Tennessee Tourism Committee, is holding listening tours to evaluate the state’s 14 welcome centers.

The listening tours provide the opportunity to engage in constructive dialogue with tourism industry partners and stakeholders. Participants include tourism business owners and management, state partner ...

Read more

TDTD/VML Up for People’s Choice Webby Award

The 19th Annual Webby Awards were announced in April and this year VML and Tennessee Tourism’s 2014 One Minute Vacation campaign was up for a People’s Choice Webby award. The Webby’s had nearly 13,000 entries this year. As a nominee, the work is one of the five best in its category, ...

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Orthophonic Joy Album Release

The Birthplace of Country Music is pleased to announce the “Orthophonic Joy: The 1927 Bristol Sessions Revisited” album will be released on Tuesday, May 12, 2015. 

Celebrating the impact that the 1927 Bristol Sessions had on the country music industry, “Orthophonic Joy: The 1927 Bristol Sessions Revisited” features re-creations of the original Bristol Sessions ...

Read more

George Jones Museum Now Open

Spanning more than 44,000 square feet, the George Jones Museum features displays of memorabilia and photos, video displays and interactive experiences. The museum also includes a 40-seat, rocking chair theatre that shows clips from Jones’s television broadcasts, concert appearances, and interviews.

In addition to the displays and a lobby gift ...

Read more

Dear Tourism Partners,

What an incredible time to be reporting to you as Commissioner of Tourist Development for the great state of Tennessee.

So much is happening; it is difficult to know where to start.

Just a couple of weeks ago the Tennessee Department of Tourist Development, in conjunction with our marketing partners at VML, launched the One-Minute Vacation project. Eight videos featuring two-dozen Tennessee locations ranging in tone from peaceful to passionate premiered in late April targeting specific markets.

There is no question trying to visually pack the benefits of various regions of our state into 60 seconds is a challenge. But these videos answered the call.

We kick off the month of May celebrating National Travel and Tourism Week May 2-10 with some fun events at each of our Welcome Centers. Established by a congressional resolution in 1983, the week promotes the impact of our industry locally, state-wide and nationally.  The celebration comes right of the heels of TDTD’s record-breaking announcement of more than 100 million visitors to the state in 2014, an increase of 5.1 percent over 2013.

Music and food, attractions and destinations, history and culture, during this week we take our message to the masses. Colleagues from all over the state collaborate with TDTD in showcasing to visitors at all 14 Welcome Centers what is unique to us – what is “Made in Tennessee.”

We went further than the state lines in mid-April. Not only many staff from TDTD but more than three dozen associates from CVBs and the industry hit the road to Chicago to spread the word of our mission of being the destination of choice. More than 110 sales appointments were held with travel agencies, offices and operators from more than six states. Interviews were conducted and information was exchanged with more than four dozen newspaper, radio, television and online media outlets.

Closer to home, two huge events occurred in Memphis in recent days. First, fitting for a city home to one King is the grand opening of the king daddy of Bass Pro Shops. Not just a store, but a destination, the development and revitalization of the Pyramid is a testament to multi-attraction opportunities in urban settings. Beyond the Bass Pro Shops, the facility is packed with shops, more than 100 hotel rooms and an observation deck overlooking the famed Mississippi River.

Officials from various groups, including the TDTD, also welcomed the announcement of Southwest Airlines adding a direct flight from Dallas to Memphis  with a “Live at 35” concert featuring Tennessee’s indie rock band The Black Cadillacs. Opening another transportation route for visitors to the Volunteer State, celebrated with this extraordinary event,  is critical to moving Tennessee tourism forward in our long-haul markets, as well as internationally and it provides more opportunities down the road – or in the air.

It is spring and summer is right behind. People not already making trips are at least making plans. Great experiences today create memories for a lifetime.  We want those experiences to be “Made in Tennessee.”

I would be remiss in not thanking Governor Haslam.

From day one, the Governor has been a huge champion of the tourism industry with a clear understanding of the impact it has on Tennessee. We greatly appreciate the Governor for such strong support.

Lastly, my family and I personally are thankful. It is an incredible honor to serve Governor Haslam, Tennessee, you and our visitors in the role of Commissioner and I appreciate the commitment of Commissioner Whitaker over the last 12 years.

We have come a long way. We have further to go. We have set high goals as a department and we believe with the talent in this industry and the incredible tourism resources at our disposal in Tennessee we will get there. And we will get there together.

See you on the road.

Kevin Triplett

Featured Article 

Tennessee to Celebrate 2015 National Travel and Tourism Week

Under the strong direction of U.S. Travel, Tennessee is once again celebrating 2015 National Travel and Tourism Week May 2-10 in recognition of tourism’s tremendous economic, social and cultural impact throughout the state of Tennessee.

The travel community typically marks the event in a number of creative ways, from staging local rallies and conducting media outreach to securing proclamations and resolutions from local governments.

Each year, Tennessee welcome centers play an integral role in National Tourism Week, hosting a variety of travel and tourism partners, such as local CVB’s, attractions, destinations, restaurants, Tennessee musical performances, accommodations and Tennessee State Parks.

All 14 Tennessee Welcome Centers will celebrate throughout the week and are encouraging industry partners to showcase their destinations and attractions at their local Welcome Center targeting the many travelers who stop in for an official welcome to Tennessee.

Nashville hosted a special luncheon at Gaylord Opryland on Monday, May 4,  with special guest Roger Dow, president of U.S. Travel.

This nationwide week of events serves to champion the power of our industry. A wide cross section of travel and tourism professionals work throughout the week to promote the impactful contributions their travel markets and organizations make to the U.S. economy.

This year’s theme created by the U.S. Travel Association is “Travel is __________,” a theme meant to encourage the travel community to be creative and have fun in an effort to reflect the unique value and impact of the industry.

For Example: Travel is adventure.Travel is family bonding.Travel is serious business.Travel is more than just fun. Travel is creating American jobs.Travel is essential to our economy and our lives.

Tennessee travel professionals are encouraged to wear red throughout the week to visually demonstrate the unity of the tourism community in our state.

For more information, talking points, tweet sheet, sample press releases and ideas for participating, go to: https://www.ustravel.org/marketing/national-travel-and-tourism-week/toolkit

Be sure to join the celebration on Twitter (@USTravel and @TNVacation) using the hashtags #NTTW2015 and #MadeInTN.

National Tourism Week was established in 1983 when the U.S. Congress passed a joint resolution designating the week to be celebrated in May 1984. In a White House ceremony, President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with “the appropriate ceremonies and activities.”

Tennessee Tourism Tops 100 Million Visitors

For the first time in history, Tennessee travel has exceeded 100 million domestic person stays; it was announced by the Tennessee Department of Tourist Development. Tourism results for 2014 recently reported by D.K. Shifflet & Associates confirm a record-breaking year for Tennessee tourism.

Total travel to Tennessee for this record year was 101.3 million, up from 96.4 million in 2013, an increase of 5.1 percent. This was higher than the national growth of 4.4 percent. Since 2004, Tennessee saw a total increase of more than 25 million person stays. Increases in visitor volume translate into increases in Tennessee revenues. Preliminary numbers for 2014 economic impact results project nearly $18 billion in direct travel expenditures. This is an estimated increase of $1.3 billion over the previous year.

Attracting visitors to Tennessee are some of the top tourism sites in America including Great Smoky Mountains National Park, Dollywood, Grand Ole Opry, Beale Street, Graceland, Bristol Motor Speedway, and the Tennessee Aquarium. The coming year will likely continue to see growth as the state welcomes new attractions in 2015 such as Dolly Parton’s DreamMore Resort in Pigeon Forge, Bass Pro Shops at the Pyramid in Memphis and the George Jones Museum in Nashville.

D.K. Shifflett & Associates is a national syndicated and custom travel research and consulting company that provides intelligent market insight to the tourism and hospitality industry.  

The Chuck Wagon Gang performs at the 2015 Tennessee Sampler

2015 Made In Tennessee Sampler has the Midwest Singing Tennessee Tourism Praises

Thank you to all participants for your involvement, assistance and participation in the 2015 Made in Tennessee Sampler! Participation in this year’s Sampler was at an all-time high, with a total of twelve teams composed of partners from all three grand regions joining forces to share The Soundtrack of America, Made In Tennessee.

Six sales teams hit the road selling Tennessee tourism across 29 markets. Together, the teams conducted more than 100 appointments with AAA offices, tour operators, and travel agents from markets throughout Illinois, Indiana, Kentucky, Missouri, Ohio, and Wisconsin.

Also conducting 54 meetings in nine markets, six public relations teams traveled to the following markets: Paducah, St. Louis, Springfield, Chicago, Bowling Green, Louisville, Indianapolis, Bowling Green, Louisville and Indianapolis.

PR teams met with freelance journalists, bloggers, social media influencers and various other media outlets, including representatives from Orbitz, Chicago Parent Magazine, Going Places Magazine, Chicago Tribune, Ebony/Jet Magazines, Boston Herald, Chicago Daily Herald, American Road Magazine, LA Times, Better Homes & Gardens, AAA Southern Traveler, Mashable and more.

The Made In Tennessee Sampler concluded with a trade show in Chicago offering participating partners the opportunity to showcase their destinations to area journalists, bloggers, and social media influencers. The trade show set the stage for a grand finale which took attendees on a visual and musical journey through Tennessee by way of video presentations and musical performances. Special guest performers included Damien Horne, Carl Jackson and Orthophonic Joy performers The Chuck Wagon Gang, The Church Sisters, The Shotgun Rubies and Corbin Hayslett.

TDTD will attend the annual National Association of Sports Commissions (NASC) symposium April 27-30 in Milwaukee, Wis. TDTD will conduct meetings and appointments between host organizations, event owners and several Tennessee partner suppliers, including Chattanooga, Cookeville, Johnson City, Kingsport, Knoxville, Memphis, Nashville and others. The Tennessee delegation will again host an evening networking reception to help reach the event owners looking for host destinations.

For more information about Tennessee’s participation at NASC, contact Bennjin Lao at Bennjin.Lao@tn.gov.

Tennessee’s Final Civil War Sesquicentennial Event Met with Great Success in Knoxville

A national, regional, and local perspective on how the residents and Civil War veterans of Tennessee rebuilt and remembered their fallen heroes was discussed during the 2015 Tennessee Civil War Sesquicentennial Signature Event “Reconstruction Tennessee” with more than 800 attendees from 27 states including Colorado, New Jersey, and Texas April 30-May 1 at various historic sites and downtown Knoxville.

Activities kicked off with the keynote speaker, Dr. Caroline E. Janney, with her speech “Remembering The Civil War” and a beautiful musical performance from world-renowned Fisk Jubilee Singers.

Approx. 1,100 students from 12 Tennessee schools attended the Civil War Student Tours & Living History Picnic at various historic sites like Mabry Hazen Historic House Museum, Blount Mansion, Fort Dickerson, Ramsey House, High Ground Park, McClung Museum of Natural History and Culture, and the East Tennessee Historical Society.

Commissioner Kevin Triplett, Tennessee Department of Tourist Development, gave opening remarks to the Official Sesquicentennial commemoration at the Knoxville Convention Center. Beaumont Magnet Academy (K-3) gave a special choral and dramatic performance. Representative Joe Armstrong, Knox County Mayor Tim Burchett, and Knoxville Mayor Madeline Rogero were also in attendance.

To learn more about Tennessee’s Civil War story, download a complimentary app at www.tncivilwar150.com, email tn.civilwar150@tn.gov, or call 615-532-7520.

Tennessee Department of Tourist Development and Southwest Airlines Go to New Heights to Welcome Music Lovers to Memphis

The Black Cadillacs Perform Concert at 35,000 Feet; Launch Interactive Video Promoting Memphis Music

Tennessee indie rockers The Black Cadillacs helped kick off festival season in Memphis with a surprise concert aboard Southwest Airlines flight 3664, which arrived at Memphis International Airport from Dallas Love Field at 12:35 p.m. local time April 28. The in-flight concert, part of Southwest Airlines’ “Live at 35” series, was produced in partnership with Tennessee Department of Tourist Development and coincides with the release of a first-of-its-kind video promoting Memphis.

The interactive viewer-guided video follows the band on an inspirational quest to create a new song for its EP, The Black Cadillacs. The video features vignettes at world-famous Memphis music destinations and restaurants including Sun Studio, Graceland, Stax Records, St. Blues Guitar and Gus’s Fried Chicken, and includes footage from the band’s recording session at Ardent Studios. A companion version of the video and information about Memphis destinations and attractions is featured online at www.tnvacation.com/last-song-memphis.

TDTD and Southwest Airlines joined forces and timed today’s “Live at 35” concert to promote the airline’s twice-daily, Dallas-to-Memphis routes and Memphis' exciting revitalization. The new Bass Pro Shops at The Pyramid, one of the largest retail stores in the world under one roof, opened to the public April 29. Memphis is the featured destination in the May issue of Southwest, The Magazine, which is read by more than 3 million passengers each month.

The Black Cadillacs include native Memphians Will Horton, Matthew Hyrka, and Philip Anderson, who added guitarist John Phillips and drummer Adam Bonomo to the group when the trio moved to Knoxville to attend the University of Tennessee.

The Memphis music scene is stronger than ever, with Royal Studios producing the Number One hit “Uptown Funk” by Mark Ronson featuring Bruno Mars, earlier this year. The famed Lafayette’s Music Room, launching pad for stars such as Billy Joel and KISS reopened earlier this year in Overton Square, and neighborhoods such as Cooper Young and South Main have added new clubs and restaurants to serve those who hunger for great food and music.

Tennessee Department of Tourist Development Conducting Listening Tours In State’s 14 Welcome Centers

The Tennessee Department of Tourist Development, in partnership with the Tennessee Tourism Committee, is holding listening tours to evaluate the state’s 14 welcome centers.

The listening tours provide the opportunity to engage in constructive dialogue with tourism industry partners and stakeholders. Participants include tourism business owners and management, state partner agencies, Chambers of Commerce, CVB’s, the lodging and restaurant industry, city and county government officials, and economic development agencies. The listening tours create an open forum to discuss the current experiences offered within the centers, as well as best practices and industry expectations of the Tennessee Welcome Centers statewide.

The results of the tour will be used for content for the Welcome Center Summit in late 2015. This program is also taking place in conjunction with the consumer-focused Welcome Center Survey and Sweepstakes, as well as the new employee certification program.

The first stop on the listening tour was a tremendous success. Approx. 100 participants attended in Pigeon Forge. TDTD received great feedback and got some wonderful ideas. The staff at the Music Road & Convention Center went above and beyond to make the day a success. Below are the upcoming dates and information on how to register.

May 13, 2015
            9:30 a.m. to 11:30 a.m., EST
            Chattanooga Convention Center
            1 Carter Plaza
            Chattanooga, TN  37402

May 21, 2015
            9 a.m. to 11 a.m., CT
            Jackson Tennessee CVB
            197 Auditorium Street
            Jackson, TN  38301

RSVP to tami.giles@tn.gov or 615-741-9012, and please specify the meeting location you will be attending.

If you have questions regarding the 2015 Welcome Center Listening Tour, please contact Pete Rosenboro, assistant commissioner of Tennessee Welcome Centers, at 615-416-1704 or 615-741-9035 or pete.rosenboro@tn.gov.

TDTD/VML Up for People’s Choice Webby Award

The 19th Annual Webby Awards were announced in April and this year VML and Tennessee Tourism’s 2014 One Minute Vacation campaign was up for a People’s Choice Webby award. The Webby’s had nearly 13,000 entries this year. As a nominee, the work is one of the five best in its category, and is competing for: The Webby Award and The Webby People's Choice Award. Results will be announced in May.  

One Minute Vacation in the Interactive Advertising: Display & Banner Campaigns category:

http://pv.webbyawards.com/2015/interactive-advertising-media/campaign-categories/banner-campaigns

About the Webby awards:

http://www.webbyawards.com/about

RECAP OF THE CAMPAIGN 

Challenge 

Tennessee wanted to convince people in neighboring states to spend their summer vacation in Tennessee. Problem was, most American families think they have to travel cross-country to have a memorable summer vacation.

Idea 

The one-minute vacation. A series of online videos that took viewers on 60-second road trips through Tennessee. Each one was geo-targeted to be hyper-relevant to a viewer’s location. Showing them what fun activities were just a short drive away, and even which highway they should take to get there. Viewers essentially walked away with an itinerary in hand and a glimpse of what kind of summer vacation was waiting for them a few hours away. 

Results

In just 5 weeks the campaign generated:
• 1.3MM video views
• 17,000 hours of video exposure
• 26,000 vacation guide downloads
• Increase in tourism revenue

Orthophonic Joy Album Release

The Birthplace of Country Music is pleased to announce the “Orthophonic Joy: The 1927 Bristol Sessions Revisited” album will be released on Tuesday, May 12, 2015. 

Celebrating the impact that the 1927 Bristol Sessions had on the country music industry, “Orthophonic Joy: The 1927 Bristol Sessions Revisited” features re-creations of the original Bristol Sessions recordings by country music stars including, Ashley & Shannon Campbell, Ashley Monroe, Brad Paisley, Carl Jackson, Corbin Hayslett, Dolly Parton, Doyle Lawson & Quicksilver, Emmylou Harris, Jesse McReynolds, Keb´ Mo´, Larry Cordle & The Virginia Luthiers, Marty Stuart, Sheryl Crow, Steve Martin & the Steep Canyon Rangers, The Chuck Wagon Gang, The Church Sisters, The Shotgun Rubies, and Vince Gill.  The recording project also includes narration of the 1927 Bristol Sessions history by famed Opry host Eddie Stubbs.  

Also known as the "Big Bang of Country Music," the legendary recordings by Ralph Peer took country music to a new level and produced pioneers of the genre, such as Jimmie Rodgers and the Carter Family. Johnny Cash referred to this event as "the single most important event in the history of country music."

The idea to recreate the 1927 Bristol Sessions had been discussed within the Birthplace of Country Music organization for years, but the serendipitous connection between board member John Rainero, veteran songwriter Rusty Morrell and Grammy-winning producer Carl Jackson helped bring "Orthophonic Joy: The 1927 Bristol Sessions Revisited" to lifeWith support from the Virginia Tourism Corporation, Tennessee Department of Tourist Development, Bristol Convention and Visitors Bureau, and the Birthplace of Country Music, the album was created and produced throughout 2014 and early 2015.

"My dear friend Rusty Morrell approached me with the idea to produce a project honoring the original 1927 Bristol Sessions," Jackson said. "He was very aware and fond of a couple of other multi-artist 'tribute' projects I had produced and felt I was the guy who could bring his vision to life. In my opinion, the importance of those 1927 recordings cannot be overstated, and I am truly honored that Rusty asked me to shine a new and loving light on some of those classic works."

The Smithsonian Institution-affiliated Birthplace of Country Music Museum in Bristol, Virginia is dedicated to preserve the legacy of the 1927 Bristol Sessions and their lasting influence on American popular music. The museum is part of The Crooked Road, the tie that binds Southwest Virginia’s music heritage to a rich history.  The Crooked Road spans more than 300 miles, showcasing the land and its people inspired legends like the Carter family, the Stonemanfamily, Dr. Ralph Stanley and Johnny Cash. Its authentic culture continues to inspire musicians today.

“Orthophonic Joy” is a modern take on the authentic, legendary music birthed in the foothills of the majestic mountains across Southwest Virginia and Tennessee. The songs, many of which have been passed from generation to generation, are meant to inspire travel to a region which music lovers have long revered as sacred ground.

“The music still comes out of the hills as a new generation of performers take mountain music back into the mainstream,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “It can be heard at general stores, barber shops, ice cream stands, small town theaters, and front porches throughout the region. Visitors can easily meet the musicians and presenters, some of whom are direct descendants of some of the most famous names in the genre. This experience is not manufactured. It is unquestionably an authentic Virginia—and American—experience.”

“In Tennessee, we like to say the music is ‘in the water.’ It flows from every corner of the state, from cities like Nashville, Memphis, and Bristol and small towns like Brownsville, Smithville and Franklin,” said Commissioner Kevin Triplett, Tennessee Department of Tourist Development. “Entertainment icons Dolly Parton, Sheryl Crow, Vince Gill, Emmylou Harris and Marty Stuart are breathing new life into the 1927 Bristol Sessions. The Orthophonic Joy project is a vivid reminder of our musical roots and will inspire future generations of music makers and fans.”

"The 1927 Bristol Sessions have often been honored for their impact on the world's music," said Leah Ross, executive director, Birthplace of Country Music. "With the opening of the Museum, the release of 'Orthophonic Joy,' and the launch of a new WBCM radio station, BCM and the team of irreplaceable partners who are part of these endeavors are ensuring the legacy of the 1927 Bristol Sessions lives on for generations to come."

The album is currently available for pre-orders through Amazon. Additional outlets for the album will be available on May 12, 2015. 

George Jones Museum

George Jones Museum Now Open

Spanning more than 44,000 square feet, the George Jones Museum features displays of memorabilia and photos, video displays and interactive experiences. The museum also includes a 40-seat, rocking chair theatre that shows clips from Jones’s television broadcasts, concert appearances, and interviews.

In addition to the displays and a lobby gift shop, the George Jones Museum includes two restaurants, a public exhibition space and event center, and a roof-top bar that overlooks the Cumberland River and LP Field.

The museum is now open to the public. Tickets are $20 for adults and $15 for children ages 6-15. The George Jones Museum is located at 128 Second Avenue North.

Be a Five-Percenter: Facebook Advertising Offers Opportunity for DMOs

Facebook is becoming an even more powerful tool for destination marketers seeking to attract its more than 1.44 billion monthly users. As reported in Skift.com, Facebook’s growth as a mobile platform and the growing popularity of its embedded video feature, combined with the fact that fewer than five percent of the 30 million businesses active on the platform are paying to advertise, offer ample opportunity for DMOs.

On its most recent quarterly earnings call, Facebook touted the power of its messaging and video capabilities for fueling continued growth for the channel, which added 50 million logged-in users in the first quarter of 2015, compared to the fourth quarter of 2014.

In the U.S., one of every five minutes spent on mobile is spent on either Facebook or Instagram (which is owned by Facebook), and Facebook alone accounts for 1 billion mobile searches per day.

Video has long been known as a powerful tool for marketing travel, and since its inception, Facebook’s new video application has taken off, generating an average of 4 billion video views each day. Its Messenger and WhatsApp tools are gaining traction among users, too, with 600 million and 800 million monthly active users, respectively. Facebook reports its members use Messenger primarily for expressing their thoughts and opinions, while WhatsApp is the vehicle of choice for text messages.

Approx. 45 million messages are sent each day, making Facebook Messenger a possible tool for handling customer service issues in much the same way marketers are handling customer issues via Twitter today.

Industry Spotlight

Robert Kirkland Remembered

Peabody’s Willie Parker Honored

Karl Thomas Awarded Addy

STS Marketing College Awards

JT and Jessica Welcome Silas Randall